Reckitt launches its Future Of Work Strategy. Thankfully, no mention of the robot armies or microchip implants either.

Posted 23 hours Ago

Partner Content

by Reckitt

The Media Federation of Australia (MFA) has released the 2021 MFA Transparency Framework, outlining a set of best-practice principles of transparency for agencies and advertisers to follow. First developed by the MFA Board and executive in 2015, the updated Framework reflects progress and changes in the marketplace, and moves to a principles approach to accommodate […]

Matt Cooney has extended his chief growth officer role in the Publicis Groupe to take on national growth and marketing for the Saatchi & Saatchi Australia brand. Cooney, who has led his own Sydney-based consultancy as well as previously running new business at Host, is a seasoned operator having also served on management teams at […]

According to Microsoft’s head of global multicultural & inclusive marketing MJ DePalma, brands must ensure they are building care-centric relationships with their customers. Friendships take work. But most of us would agree that the best of them are not only worth our investment, they’re invaluable. Having friends who empathize with us, consider our needs, have […]

Australia’s growing list of in-house agencies now have access to a connected community with the launch of the In-House Agency Council (IHAC) steered by founder and chairman CEO Chris Maxwell. Established with the objective to help marketers maximise their in-house agencies by attracting the best talent, building capability along with benchmarking and sharing industry best […]

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Leading Australian period care brand Libra has launched a new integrated campaign to mark the launch of Libra Period Proof Briefs, created to educate on the ease of use when it comes to period underwear.

Posted 17 hours Ago

Opinion

by Susan Shrimpton

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]

Not only will winning a Cannes Lion mean you can charge clients double, you'll also be doing good for the oceans too.

B&T has no real opinion on press conference drinks, suffice to say the losing team deserves a gin and a Panadol.

Ben Roberts-Smith's defamation gets even MORE complicated! But if you understood The Matrix films, you should be okay.

The nation's tax-funded broadcasters continue to make headlines. Arguably to the horror of the taxpayers that fund them.

Posted 21 hours Ago

Recommended

by B&T Magazine

Here's an important one for today's 'to do' list. You need to even nudge it past 'send nasty email' & 'collect laundry'.

Posted 21 hours Ago

Recommended

by B&T Magazine

Study finds 46% of Aussies are addicted to their phones. However, they're far less enthusiastic when it actually rings.

Football is the 'world game', while drunk fans tumbling out of the pub after a win also appears a worldly thing to do.

Seven says it won't be renewing Manu's contract, despite the Frenchman appearing on every single one of its TV shows.

Posted 22 hours Ago

Recommended

by B&T Magazine

Zurich extends partnership with Melbourne Football Club. Not that the head office has the foggiest idea about the rules.

dentsu ANZ announces some extensions and a dash of merging here, in what appears to have been a rather busy weekend.

This CEO media list is a little bit on the predictable side. And not only that it's full of white, middle-aged men.

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Study finds Aussies still mainly buy on price. Which is arguably not good news for chickens stuck in cages.

Ninja Warrior provides a possible insight into what you could look like if you ever bothered to use your gym membership.

Posted 23 hours Ago

Recommended

by B&T Magazine

Overdo it on the greasy burgers & fries over the weekend? Feel the coagulation in the chest watching these heart ads.

CHEP looks to New York for new ECD, snaring Justin Ruben. Although he stresses he's no relation to the famed sandwich.

Nothing says the outdoors like the Kathmandu brand. Although it readily fails to mention the chances of bear attack.