Ten’s The Biggest Loser: Transformed is fast turning from major concern to major disaster, pulling a lowly 305,000 viewers last night according to OzTam figures.
The show simply hasn’t performed for the network, rarely roping in more than 400,000 viewers and failing to capitalise on the relative success of I’m A Celebrity Get Me Out Of Here.
However, it was better news for Nine who not only one the night but had the most watched program with Married At First Sight snaring a season high of 1.19 million viewers. The dating show once again won bragging rights over arch-rival MKR, which managed just 1.02 million viewers.
The Nine network won the night with 31.2 per cent and then Seven 30.1 per cent. The ABC thoroughly beat Ten (19.5 per cent and 12.9 per cent respectively) and SBS rose slightly on last week with 6.2 per cent.
The surprise packet of Sunday night continues to be the ABC’s Vera which pulled in 851,000 and beat both Nine’s 60 Minutes (673,000) and Seven’s Sunday Night (727,000) in the time slot. However, it must be a worry for both Seven and Ten that viewer numbers are almost halving once MKR and Married At First Sight finish.
However, it wasn’t all great news for the ABC with My Year 12 Life (119,000) and Julia Zemiro’s Home Delivery (95,000) pulling poor audiences.
Bull was Ten’s most watched show pulling in 363,000. TEN Eyewitness News had 330,000, Bondi Rescue got 326,000, The Biggest Loser: Transformed was 305,000, and NCIS: New Orleans had 223,000 viewers.
PubMatic has today announced it has secured a data partnership with Australian-based consumer intelligence provider HYP Technology. The partnership will enable digital media buyers to leverage rich audience segments across all screens and channels — including mobile, connected TV, and web browsers – PubMatic’s premium inventory. The direct integration, via PubMatic’s Audience Encore, allows buyers to activate HYP’s […]
Skimlinks, a Connexity Company, has reported significant growth in traffic and publisher commissions in its’ Australian network, as publishers capitalize on the ecommerce opportunity offered by the End Of the Financial Year (EOFY). “We’re delighted to see the success of our Australian publishers, as they create quality commerce content that helps consumers find the products […]
Flybuys and The Trade Desk have announced a first-of-its-kind partnership in Australia to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline and online sales. This partnership marks the first time that Unpacked by Flybuys’ de-identified sales conversion data, from Flybuys’ more than eight million members, will be made available […]
In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]