B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • AI
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Subaru Partners With River Cottage Australia For Foodie Spectacular
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Subaru Partners With River Cottage Australia For Foodie Spectacular
AdvertisingFeatured

Subaru Partners With River Cottage Australia For Foodie Spectacular

Laura Douglas
Published on: 19th May 2015 at 6:00 AM
Laura Douglas
Share
2 Min Read
SHARE

Multi Channel Network (MCN) has partnered with Subaru to bring River Cottage Australia from the farm to the city, giving fans an opportunity to connect with the show in real-time, ahead of the season three launch on May 26.

The ‘River Cottage Australia on the Road with Subaru’ tour comprised a series of visits to food and wine festivals around Australia by the show’s host, Paul West. The campaign has been created by MCN’s Multiply Activations division to help both the show and partner, Subaru, connect with consumers beyond the TV screen.

MCN national director of multiply integration and content partnerships, Elizabeth Minogue, said: “There is a growing demand for viewers to have access to their favourite programs offline and beyond the screen, providing brands with a huge opportunity.

“For River Cottage Australia we wanted to create a campaign that could allow fans to interact and engage with the program organically and in a community focused environment that reflected the show. One key way to achieve this was by understanding the audience and then creating a way to bring the show to them in a real-life setting.”

The tour’s final event took place on Sunday 17 May at the Sydney Pyrmont Festival. Paul West set up a pop-up kitchen cooking delicious recipes utilising fresh seasonal produce from the Mudgee Region. There were  Subaru vehicles on display and a competition draw prize, which festival-goers could enter to win a weekend getaway to Mudgee, courtesy of Subaru.

Subaru general manager of Marketing, Andrew Caie, said: “River Cottage Australia has taken the farm from the screen to Pyrmont for Subaru and is a great example of making media you can touch and feel, and now even eat.  Now that’s a partnership to be proud of.”

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Viacom International Media Networks
Share
By Laura Douglas
After working in Sydney at PR agency Launch Group, I have moved back to Auckland to work at FCB NZ, in the PR, Social Media & Activations team as a Senior Account Manager. I graduated AUT University in 2011 with a Bachelor of Communications, Majoring in Public Relations and a Minoring in Journalism, and I was awarded as the Outstanding Graduate in PR. My communications achievements have been recognised with a number of awards, including winning Mumbrella's PR award for the Best B2B Campaign for my work with taxi app ingogo in 2014, and the Mumbrella PR award for the Best Campaign for my work with ASCA in 2013, amongst others. I also manage a blog, The Workher, which I created in June 2014. It is about career advice for young professional women. It is read by thousands of readers around the globe. For more information: www.theworkher.com

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?