STW Launches Copywrighting Division To Break Down Business-Government Comms Divide

STW Launches Copywrighting Division To Break Down Business-Government Comms Divide
SHARE
THIS



In a move aimed at bridging the communications gap between business and government, STW Group has launched a new public affairs division to focus solely on copywriting and the production of content specifically for government sector audiences.

Launched this week, Ink Tank will aim to assist companies and organisations to communicate effectively with government using the written word, including the development of government submissions, grant applications and tender responses, through to policy papers and fact sheets to support meetings with government.

Headed by STW Government relations analyst Lauren Clark, Ink Tank will draw on the existing and significant talent pool within STW to provide its unique services, fuelled by government relations experts with strong experience and proven expertise in writing for a wide variety government audiences.

Clark herself has extensive experience in working with companies to effectively build relationships with – and appropriately communicate to – governments at a broad range of levels. During her career, she has become increasingly aware of how many organisations struggle to communicate in a way that that can be easily understood by a broad range of government stakeholders, from administrative assistants, procurement officers, through to ministerial advisers or departmental heads.

In addition, she noticed while government relations professionals can guide organisations through their government interactions, many clients then lack the internal capacity to follow up a meeting with a written policy paper, or submit a response to a Parliamentary Inquiry.

“Meetings are hugely important, but governments also have so many reviews and formal processes that require well-articulated written communiques. I have noticed that clients often struggle to meet the written communication requirements of governments, both in terms of quality of documents and their written style,” she explained.

“In turn, while businesses often struggle to grapple the communication style of government, governments also struggle with the fact that the businesses and not-for-profits don’t communicate with them in a way that meets their information needs,” she said.

To overcome this communication divide, Clark has teamed with STW to launch the new division which – unlike other public affairs offerings – will focus purely on providing writing services, leaving the high-level consulting to fellow STW Group agencies Barton Deakin and Hawker Britton.

Ink Tank will draw on existing talent from within the STW Group in Sydney, Canberra, Perth, Melbourne and Brisbane to provide the service to clients. It is part of STW, Australasia’s leading marketing content and communications services group.

Please login with linkedin to comment

Adshel Margaret Pomeranz Reload Media

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]