STW Launches Copywrighting Division To Break Down Business-Government Comms Divide

STW Launches Copywrighting Division To Break Down Business-Government Comms Divide
SHARE
THIS



In a move aimed at bridging the communications gap between business and government, STW Group has launched a new public affairs division to focus solely on copywriting and the production of content specifically for government sector audiences.

Launched this week, Ink Tank will aim to assist companies and organisations to communicate effectively with government using the written word, including the development of government submissions, grant applications and tender responses, through to policy papers and fact sheets to support meetings with government.

Headed by STW Government relations analyst Lauren Clark, Ink Tank will draw on the existing and significant talent pool within STW to provide its unique services, fuelled by government relations experts with strong experience and proven expertise in writing for a wide variety government audiences.

Clark herself has extensive experience in working with companies to effectively build relationships with – and appropriately communicate to – governments at a broad range of levels. During her career, she has become increasingly aware of how many organisations struggle to communicate in a way that that can be easily understood by a broad range of government stakeholders, from administrative assistants, procurement officers, through to ministerial advisers or departmental heads.

In addition, she noticed while government relations professionals can guide organisations through their government interactions, many clients then lack the internal capacity to follow up a meeting with a written policy paper, or submit a response to a Parliamentary Inquiry.

“Meetings are hugely important, but governments also have so many reviews and formal processes that require well-articulated written communiques. I have noticed that clients often struggle to meet the written communication requirements of governments, both in terms of quality of documents and their written style,” she explained.

“In turn, while businesses often struggle to grapple the communication style of government, governments also struggle with the fact that the businesses and not-for-profits don’t communicate with them in a way that meets their information needs,” she said.

To overcome this communication divide, Clark has teamed with STW to launch the new division which – unlike other public affairs offerings – will focus purely on providing writing services, leaving the high-level consulting to fellow STW Group agencies Barton Deakin and Hawker Britton.

Ink Tank will draw on existing talent from within the STW Group in Sydney, Canberra, Perth, Melbourne and Brisbane to provide the service to clients. It is part of STW, Australasia’s leading marketing content and communications services group.

Please login with linkedin to comment

Adshel Margaret Pomeranz Reload Media

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.