During its second annual global advertiser summit “Pinterest Present”, this year under the theme ‘It’s different here’, Pinterest unveiled new research on the power of ‘inspiration’ that proves that inspired people are more likely to act.
Local data shows: Pinterest inspires its users more than any other digital platform with new ideas (86 per cent) and inspires pinners to act and either buy or try something new (83 per cent). Australian users perceive Pinterest as a space where they feel positive (72 per cent), much more so than with other platforms, leading to shoppers on Pinterest outspending people on other platforms by two times every month.
The last two years have changed the world – how people work, how they live, what they need and where and how they find it. To better understand how people around the world are using Pinterest to make decisions on real life actions and purchases, Pinterest has conducted a global study to identify the impact of the “return on inspiration”. The survey was commissioned with 9,000 adults, including 1,000 adults from Australia, to understand how inspirational Pinterest is, and how the platform’s environment drives value for advertisers.
One third of the respondents say that an online place devoted to inspiration is more important now than ever before*. The survey also looks at the inspirational value of digital platforms as well as compared to a variety of media types, including magazines and TV. Among all, Pinterest ranks number one in inspiration amongst competitor platforms.
Local data for Australia also reveals:
- Pinterest ranks number one in inspiration amongst competitor platforms.
- More than 1 in 3 people feel an online place devoted to inspiration is more important than ever.
- 86 per cent of the respondents say Pinterest gives them new ideas.
- 83 per cent of the respondents say Pinterest makes them consider something new.
- 72 per cent of the respondents say Pinterest makes them feel positive.
- 79 per cent of the respondents say Pinterest shows them something to try or buy.
- 76 per cent of the respondents say Pinterest shows them something they would like to experience, have or own in their life.
Knowing that inspiration serves as a spark for action and Pinterest being the number one source of inspiration among competitor platforms provides new insights on how businesses and advertisers can utilise the platform’s inspirational potential. Pinterest fosters creativity and is the one-stop shop for pinners, creators and businesses to seek, provide and offer ideas and goods to let everyone create the life they love.
Pinterest provides a high value to advertisers because of the purchase intent of its audience and is focused on improving the efficiency of ads as well as the ease of ads solutions – taking people from inspiration to realisation in a positive, brand safe environment that according to our research is even more inspirational than traditional media like TV and magazines. The ultimate goal is to develop a taste-driven shopping experience for people who already come to Pinterest to visually explore their tastes and interests before they make a purchase as well as helping merchants find consumers who are ready to purchase.
Please login with linkedin to commentPinterest
Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]
To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]
The One Centre, an ideas and innovation agency, has been engaged by real estate entrepreneur Stefon Bertram and a team of leading agents to create and launch Pello – Sydney s newest real estate agency. The One Centre is responsible for the formation of the brand and the creation of the full Pello brand experience. […]
Online marketplace for freelance work, Fiverr International Ltd. (NYSE: FVRR), today announced a new partnership with Selina, one of the world’s largest experiential hospitality brands built to address the needs of millennial and Gen Z travellers. The purpose of the partnership is to provide Anywhere Workers (i.e. people who work remotely while travelling from at […]
Broadsheet Media has partnered with Campari Group’s The Glen Grant Single Malt Whisky to bring a photography exhibition, Unhurried By Nature, to Melbournians this week. Unhurried by Nature is a collaboration between Broadsheet and The Glen Grant Single Malt Whisky, where four Australian photographers will present images that document nature in their unique styles. The […]
Australian out-of-home business Shopper has launched Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations. Advertisers can now capitalise on side-by-side screens at shopping centre entry points and near escalators, where distraction from other signage and product offerings is at a minimum. With Shopper Impact, campaign creative can be […]
In this opinion piece, Hayley Fisher (pictured), AUNZ country manager, Adyen describes some of the key ways the retail sector is driving sales despite global financial issues, including new payment technologies and methods. The rising cost of living might have Australians carefully tracking their spending and rethinking their lifestyle habits, but it’s yet to rear […]