Study: 27% Of People Want Santa To Be A Woman Or Gender Neutral

Study: 27% Of People Want Santa To Be A Woman Or Gender Neutral

Just in time for Christmas comes a new survey that has found 27 per cent of people are tired of fat, jolly, white Santa and would prefer him to be female or gender neutral.

Logo design company GraphicSprings thought that traditional Santa needed a 2018 makeover and questioned 400 of its customers in the UK and US to determine what Mr Clause would look like if given a modern spruce.

According to the results, any new-look Santa would be more “metrosexual” with tattoos, a more trimmed beard, he’d be wearing skinny jeans, sneakers and he’d get about on a hoverboard instead of a sleigh.

Some 11 per cent of respondents said Santa should be female, with 17 per cent saying he should be gender neutral.

However, 72 per cent believed that Santa should remain male.

Social media reaction to the survey showed most people weren’t in favour of Santa undergoing any significant change.

“Santa isn’t real. Thinking Santa should be female or gender neutral is no more moronic than thinking he should be male,” tweeted one.

Another added: “I’m all for equality but the idea that we should make Santa gender neutral or female is ridiculous! You cannot change history – St Nicholas, the guy who started the whole stocking hanging thing was a man!! #Christmas.”

While a third chimed in: “Absolutely not, it’s a fat guy in a red suit with a red hat and white beard, carrying a massive sack full of toys and a guy who gets stuck up chimneys. End of discussion!”

“Are people seriously questioning if Santa should be gender neutral?” asked another non-fan.

 




Please login with linkedin to comment

Christmas ad campaigns GraphicSprings

Latest News

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO
  • Marketing

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO

Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]

Three New Hires At Amplify
  • Marketing

Three New Hires At Amplify

Extra pressure on Amplify's Nescafé Blend 43 catering tin today with the arrival of three new recruits.

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]