In this guest post, Adobe’s senior director, digital media marketing APAC, Janie Lim (lead photo), offers tip on how businesses can leverage the power of the creator economy to build opportunities for themselves…
Stagnancy may provide consistent comfort but, taking fearless and bold leaps to elevate a business can spark creativity and innovative thinking. It’s easy for brands to get stuck doing the same thing repeatedly. With technological advancements and new ways of working, embracing change has never been more crucial.
The visually enticing creative design has the tremendous power to shift our moods and understanding. As content consumption increases, ensuring that a business stands out is key to attracting an audience and keeping them coming back for more.
Dare to innovate – Technology advancements
Being interactive is paramount to engaging an audience and keeping them invested in activities. The mixture of creative aspects with high-tech elements has taken interactivity to the next level, deepening the connection between real life and the digital world.
As brands leap into the metaverse, businesses can build digital experiences and transfer them to our everyday functioning. The use of QR codes escalated in recent years, however, its role is more versatile than a check-in to event spaces. QR codes can be used for scavenger hunts, information requests, or ordering food. The correlation between tech and creativity has strengthened, and the digital influence has catapulted exploration and curiosity. Creativity will find its place, but there needs to be strong technology to back the insights. Taking a business beyond the screen and leading an audience can help to strengthen a brand’s presence. Challenge consumers with video, create a QR code hunt or make interactive PDFs with InDesign. The idea is to experiment with creative strategies and taking them beyond the digital world will enhance the connection and maximise influence.
Look forward by heading back
Digital advancements have been welcomed but there’s no denying the affinity with the past. Although we have the advanced technological features of today, there is still a deep appreciation for the groundbreaking efforts of the past that spurred the introduction of digital adoption.
Combining the knowledge of the past with curiosity about the future has created limitless possibilities of what we can do. Long gone are the days of clunky equipment and multiple cables; people don’t even need a polaroid to get the effect of one. Nowadays, there are numerous ways to create images reminiscent of the past. Applications such as Adobe Lightroom can allow a user to edit and apply filters to photos to match the moment or transport back through time.
The sentiments of the past, sprinkled with the fascination of the future create engaging content that drives nostalgic values as well as the curiosity about what’s next. The postmodern effect has birthed remixes of the past into something unique, hence why brands are exploring 2000s fashion aesthetics, 80s style Levi’s jeans inspired by Stranger Things, and phone cases that look like cassette players. Mixing memories and new ideas can provoke thought and drive engagement. Businesses that harness the throwback and spin nostalgia with something futuristic will have a head start on engagement by attracting old fans while simultaneously gaining new ones
Fearless expression (storytelling with a difference)
There are limitless ways to communicate purpose and action within the digital age. Exploring various ways of expression can fuel creativity by challenging one another to think beyond traditional practices. The introduction of new ways of working, including hybrid, has forced us to brainstorm to engage others effectively. Not only did this welcome greater collaboration through technology, but businesses were also beginning to drive their creativity.
Instead of taking notes and creating plain presentations, businesses can use scrapbooking, image collections, video reels, and other visual aspects to provoke new ways of communicating ideas. Adobe Express,
Bold innovation and experimentation can empower interaction with an audience, transferring from passive follower to active participant. Brainstorming various ways of expression can fuel creativity by emphasising creative practices. Relying on sentimental values with a modern spin can entice a wide audience by tapping into familiarity while creating a unique spin.
These trends will help businesses to stand out from the crowd and spur engagement with your consumers. Enhancing active participation and keeping your audience hooked for more.
KPMG Australia has launched KPMG Customer, a re-imagined end-to-end customer business bringing together the best of customer technology and analytics, marketing, research, reputation, digital experience, and creative. KPMG Customer includes the team formerly known as KPMG CBMA as well as a newly integrated digital experience team which delivers technology services from martech implementations to end-to-end […]
This year marks TABOO’s 21st birthday and a new chapter in the agency’s evolution as it announces the official launch of innovation and design unit, Taboo LABS. LABS will sit alongside the group’s recently launched forecasting business, SOON Future Studies, that has already won a slate of blue-chip clients across Australia, USA, India, France and […]
Uber ANZ has announced the launch of Uber Advertising , the company’s first advertising sales division outside the US, and the appointment of Michael Levine (lead image) to lead the business. The new leadership position is the first outside of the United States, and will hold responsibility for launching Uber’s advertising services across the region. […]
Red Havas has strengthened its growing PR healthcare offer, Red Havas Health, with three new hires, spearheaded by the appointment of long-time health sector specialist Nicole Phillips as client services director. In this role, Phillips will lead on client accounts, identify new business opportunities in the health technology and health services sectors and act as […]
Australia and New Zealand’s largest experience marketplace, Big Red Group, has announced the appointment of Paul Connell as its chief marketing officer to lead the business through the next stage of growth. Connell will be based at Big Red Group headquarters in Sydney and focus on delivering impact across the group and its stable of […]
Bank of Queensland Group has announced that following an extensive review of their existing media agency roster, the Group will split media across two agencies, being Performics and Initiative. As part of the acquisition of ME Bank by the BOQ Group in 2021, the marketing teams from across the Group were consolidated into one central […]
Luisa Dalli (lead image) is a senior strategist at Havas Media Group. In this guest post, Dalli says Australia didn’t merely elect the Albanese government but it also shone a bright light on where we are and what we want as a nation… It’s been two months since Australia’s federal election, yet the underling feeling […]
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]
Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]
Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]
PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]
Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]
In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.
Ruffie Rustic Foods have teamed up with Nikki Van Dijk and Surfing Australia to encourage groms to be kind to their bodies and minds through providing nutritious, plant-based meal options. Ruffie Rustic Foods are on a mission to prove that plant-based eating can be easy and convenient, without compromising on flavour. Whether you’re vegetarian, flexitarian, […]