Straight Up PR Spreads Itself Across New Peanut Butter Client

Straight Up PR Spreads Itself Across New Peanut Butter Client
SHARE
THIS



PR agency Straight Up PR proves its services are even sought after across the Tasman Sea in New Zealand, with its latest client win, Pic’s Peanut Butter and is asking the question that divides peanut butter fans across the globe – are you a crunchy or smooth fan?

The peanut butter company internationally recognised for its all-natural, full flavour spread, is the latest addition to Straight Up PR’s portfolio of health and wellbeing and lifestyle PR clients.

Straight Up PR was appointed as Pic’s Peanut Butter’s Australian PR agency off the back of Pic’s securing nationwide distribution of the product, which can now be found in all Coles and Woolworths stores, as well as independent supermarkets.

_OWP6682

pic’s peanut butter

“It’s been a big year for Pic’s Peanut Butter, especially with the announcement of Woolworths as our latest distributor. We’re thrilled to have Straight Up PR on board as our Australian PR agency, and with our shared passion for health and wellness, there is no doubt they’re the right ‘Pic’ for us,” said Nikki Neate, marketing manager at Pic’s Peanut Butter.

Made from freshly roasted nuts from Queensland, the New Zealand owned and run company prides itself on showcasing the demand and need for high quality healthy food, and also highlights the close knit ties Australia has with it’s neighbour, New Zealand.

“Bringing on board Pic’s Peanut Butter not only demonstrates Straight Up PR’s growth in Australia, but validates the strong reputation we’ve created in the health and wellbeing and lifestyle industries, even in New Zealand!” said Hannah O’Donnell, managing director and founder of Straight Up PR.

Straight Up PR is all about understanding people, building and maintaining relationships, cutting the spin and being real, which is what initially attracted Pic’s Peanut Butter to the agency. The team specialises in the health and wellbeing and lifestyle industries, and it is through these specialties that they align their values with their clients.

Please login with linkedin to comment

pic's peanut butter Vivid

Latest News

AUSTIN, TEXAS - JUNE 18: (EDITORIAL USE ONLY) (Editors note: This image was computer generated in-game) Alice Powell of Great Britain celebrates her podium position during the W Series Esport League Round 2 at Circuit of The Americas on June 18, 2020 in Austin, United States. (Photo by Clive Rose/Getty Images)
  • Media

Getty Images Inks Deal With W Series Esports League

Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]

Closeup of a man hand holding cellphone with internet browser on screen. Man with spectacles relaxing sitting on couch while looking at mobile phone. Closeup of mature latin man using smartphone to checking email at home.
  • Technology

What’s Next For Advertising On iPhones?

Wondering what's next for advertising on iPhones? You could give Tim Cook a call or, failing him answering, read this.

by B&T Magazine

B&T Magazine
FutureBrand Australia CEO Rich Curtis Acquires The Global Branding Company’s Australian Operations
  • Media

FutureBrand Australia CEO Rich Curtis Acquires The Global Branding Company’s Australian Operations

Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]

Newsreader Katrina Blowers Launches Claiming Your Confidence, The Podcast
  • Media

Newsreader Katrina Blowers Launches Claiming Your Confidence, The Podcast

Big names share their biggest confidence challenges on Claiming Your Confidence, The Podcast, hosted by Channel Seven Newsreader and author Katrina Blowers. The new show launches July 13 on iTunes and Spotify with three episodes dropping on week one:  featuring Sunrise Host Edwina Bartholemew, Comedian Merrick Watts and record-breaking Ultra Runner Jacqui Bell. Each week […]

Production house Sam I Am Steps Up Roster With Five Fresh Directors
  • Media

Production house Sam I Am Steps Up Roster With Five Fresh Directors

Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos. Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed […]

DiDi Partners With Urban List For Make It A Date Campaign
  • Campaigns

DiDi Partners With Urban List For Make It A Date Campaign

DiDi Australia has partnered with lifestyle publisher Urban List for its Make It A Date campaign, encouraging Australians to reconnect and commit to meaningful time with one another as COVID-19 restrictions lift across cities. The collaboration sees Urban List provide curated in-app destinations and venue recommendations to inspire Aussies to ‘make it a date’ and […]

Archetype Appointed By HTC, Tile And Upright Technologies
  • Media

Archetype Appointed By HTC, Tile And Upright Technologies

Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s […]

Wrike Introduces New Marketing Tool
  • Technology

Wrike Introduces New Marketing Tool

Wrike unveils new marketing tool that apparently comes wrapped in excess bubble wrap for those who enjoy a good popping.

Music online concept - phablet and headphones on the wooden desk
  • Media

SCA’s Live Radio Streaming Audience Up 35% Year On Year

SCA’s live radio streaming continues to rise with 1.1million listeners recorded at the end of June 2020, up 35 per cent year on year. Catch up radio podcasts continue to be on trend with a total of 3.2 million downloads recorded at the end of June, this is a 49 per cent year on year […]

SWM Enhances Audience Intelligence With New Location Data Partner
  • Media

SWM Enhances Audience Intelligence With New Location Data Partner

Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]