Storyation Launches New Magazine Encore In Collab With The Melbourne Symphony Orchestra

Storyation Launches New Magazine Encore In Collab With The Melbourne Symphony Orchestra

Content marketing agency Storyation has launched a new magazine Encore in collaboration with the Melbourne Symphony Orchestra.

The new bi-annual magazine will shine a light on the people and stories behind the orchestra that has been “the sound of the city of Melbourne” for 116 years.

MSO managing director, Sophie Galaise, said the new publication aims to deepen connections and understanding among the orchestra’s audiences and key stakeholders.

“Encore will extend our reach and deepen audience engagement with all aspects of the company from performances to players and the people who support, enable and inspire our musical journey,” she said.

“The magazine is packed with insightful and informative storytelling that showcases the behind-the-scenes intricacies of a world-class cultural institution and the passion and creative energies that transform notes on a page to unforgettable musical moments. It aims to shine a light on the people and stories behind the music that unite us.”

The first issue of Encore introduces readers to the ‘charismatic, multi- talented Spaniard’, Jamie Martín, who begins his tenure as the MSO’s new chief conductor in February. It also delves into the inspiring creativity of MSO First Nations Chair Deborah Cheetham AO who shares the story behind her compelling composition about new beginnings, Baparripna.

Additional stories highlight the essential role of technical and operational staff behind the curtain, explores the fascinating history of 19th century composer Hector Berlioz, profiles Patron and Life Member of the MSO, Lady Primrose Potter AC, and Australian writer Chloe Hooper reflects on the Orchestra’s return to the stage amid the pandemic.

Storyation managing director Lauren Quaintance said that the launch of Encore presented a rich opportunity for storytelling.

“We’re delighted to partner with the MSO to help tell stories about some of the incredible talent within the organisation, and to highlight the role that music can play in enriching the lives of listeners,” said Quaintance.

The MSO will distribute the magazine to its Friends of the MSO, patrons, partners and key stakeholders as well as making it available at select venues.

The Melbourne Symphony Orchestra has a long and proud history of delivering superb performances to audiences in its hometown of Melbourne, as well as through touring regional Victoria, interstate and internationally. More recently the MSO has broadened its global reach through its on-demand streaming service MSO.LIVE. Encore builds from this tradition of innovation and shines a light on the Orchestra beyond its music.




Please login with linkedin to comment

lauren quaintance Melbourne Symphony Orchestra storyation

Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]