Content marketing agency Storyation has launched a new magazine Encore in collaboration with the Melbourne Symphony Orchestra.
The new bi-annual magazine will shine a light on the people and stories behind the orchestra that has been “the sound of the city of Melbourne” for 116 years.
MSO managing director, Sophie Galaise, said the new publication aims to deepen connections and understanding among the orchestra’s audiences and key stakeholders.
“Encore will extend our reach and deepen audience engagement with all aspects of the company from performances to players and the people who support, enable and inspire our musical journey,” she said.
“The magazine is packed with insightful and informative storytelling that showcases the behind-the-scenes intricacies of a world-class cultural institution and the passion and creative energies that transform notes on a page to unforgettable musical moments. It aims to shine a light on the people and stories behind the music that unite us.”
The first issue of Encore introduces readers to the ‘charismatic, multi- talented Spaniard’, Jamie Martín, who begins his tenure as the MSO’s new chief conductor in February. It also delves into the inspiring creativity of MSO First Nations Chair Deborah Cheetham AO who shares the story behind her compelling composition about new beginnings, Baparripna.
Additional stories highlight the essential role of technical and operational staff behind the curtain, explores the fascinating history of 19th century composer Hector Berlioz, profiles Patron and Life Member of the MSO, Lady Primrose Potter AC, and Australian writer Chloe Hooper reflects on the Orchestra’s return to the stage amid the pandemic.
Storyation managing director Lauren Quaintance said that the launch of Encore presented a rich opportunity for storytelling.
“We’re delighted to partner with the MSO to help tell stories about some of the incredible talent within the organisation, and to highlight the role that music can play in enriching the lives of listeners,” said Quaintance.
The MSO will distribute the magazine to its Friends of the MSO, patrons, partners and key stakeholders as well as making it available at select venues.
The Melbourne Symphony Orchestra has a long and proud history of delivering superb performances to audiences in its hometown of Melbourne, as well as through touring regional Victoria, interstate and internationally. More recently the MSO has broadened its global reach through its on-demand streaming service MSO.LIVE. Encore builds from this tradition of innovation and shines a light on the Orchestra beyond its music.