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Reading: The Story Lab Appoints Josh Butt To Head Of Program Formats & Development
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B&T > Marketing > The Story Lab Appoints Josh Butt To Head Of Program Formats & Development
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The Story Lab Appoints Josh Butt To Head Of Program Formats & Development

Stephanie Makin
Published on: 6th June 2017 at 9:45 AM
Stephanie Makin
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The Story Lab Australia has announced the appointment of Josh Butt (pictured above, left) to the newly-created role of head of program formats and development, based in Sydney.

Josh brings over 20 years’ experience writing and producing content for film, TV and advertising for various companies, including the ABC, Fairfax, NOVA Entertainment and most recently, MBA, where he was head of production.

In his new role, Butt will be responsible for helping deliver The Story Lab’s mission to create new, innovative models of investing, producing and distributing premium entertainment content that attracts audiences, broadcasters and advertisers.

Adriana Colaneri (pictured above, right), managing director of The Story Lab, said Butt’s appointment marks an important milestone in the company’s evolution Down Under.

“We live in an attention economy where the old model is being disrupted by technological innovation and changing consumer habits,” she said.

“Brands are finding it increasingly difficult to reach scaled audiences through advertising, while broadcasters are experiencing growing competition for eyeballs and to fund the production of premium entertainment content.

“The Story Lab is meeting this market demand through the design of new, innovative models that create value for both advertisers and broadcasters.

“Josh is a rare talent, combining creative strength and commercial acumen with his outstanding credentials in creating and producing premium content. He is representative of the new-breed entertainment specialists that we are attracting to The Story Lab.

“Josh will work with our global team in identifying potential partners and IP projects from Australia for investment, production development and distribution.”

Commenting on his appointment, Butt said: “I’m ecstatic to be joining The Story Lab Australia. The product offering is unique in market, and the opportunities it presents to work with great content producers and network partners to create and grow new formats is exciting.

“I look forward to working under Adriana’s inspiring leadership to achieve our global vision.”

The announcement follows The Story Lab’s appointment of broadcast journalist and media personality Dixie Marshall to the role of head of creative and partnerships for WA in April, and the launch of The Story Lab in Perth.

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By Stephanie Makin
I'm a communications professional with six years' experience within the mining, renewable energy, advertising and media. With experience covering everything from media and PR, internal communications, CSR campaigns, and social media and digital strategy, I never tire of an opportunity to think creatively and find new ways to connect and engage with audiences. I enjoy a challenge and with a keen eye for branding and design, I take great pleasure in developing integrated communications strategies for the digital age, utilising all available channels with content and rich media to make every message as engaging as possible. By building brand ambassadors within the company and nurturing thought leadership content, I maximise the opportunities offered by owned channels to build brand recognition and foster positive reputation. I have experience in complex and issues-rich industries such as mining and renewable energy, and have an in-depth understanding of issues and crisis management and the considerations and sensitivities these entail, and how to work with multiple stakeholders to mitigate risk and ensure business objectives are met.

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