Stellar Concepts has been appointed to manage the public relations for family owned Australian bedding company AH Beard.

Throughout the course of 2016 and beyond, Stellar will implement an integrated publicity and influencer outreach program in support of new product launches and build on the company’s rich history through brand profiling.

Since launching in 1899, AH Beard have been leading sleep innovation with premium handcrafted beds to suit every need. As the brand grows its range in 2016, Stellar will be working collaboratively with the creative teams at digital agency Mentally Friendly and creative agency Yolo to execute a fully integrated launch strategy.

Hayley Cole, Stellar general manager, said the team is proud to be partnering with an industry leader in sleep innovation.

“AH Beard is a much loved Australian brand – it’s incredible how many people talk about the sleep they have had on an AH Beard bed, which has lead them to buy one of their own,” said Cole.

“This is testament to AH Beard’s dedication to quality manufacturing and their continuous research into the way Australian’s sleep, to keep them on the forefront of innovation in their field.”