Sometimes it’s not all about the moving images when it comes to genius outdoor campaigns, if the latest Grand Prix winner from the Outdoor Media Association’s (OMA) Creative Collections competition is anything to go by.
Qantas has nabbed a doozy of a win with a poster of its Feels like Home campaign, a feat Charmaine Moldrich, CEO of the OMA, beams about as it was amongst all the other fabulous digital campaigns.
“It is heartening to see a poster, which I believe has the power to paint a thousand words, winning the OMA 2015 Grand Prix, amid the talk of digital,” she said in a statement.
The win also honours the memory of creative Neil Lawrence, who tragically passed away mid last year. Lawrence was the executive creative director and copywriter of the campaign – made from agency Lawrence Creative Strategy – when it first launched in November 2014.
Qantas may have nabbed the Grand Prix, but Lexus, the Melanoma Institute of Australia and Sony Pictures also received notable mentions for their campaigns,
Nevertheless, Julie Faktor, creative director at Yonder creative and one of the judges of the campaigns, said there was quite a debate among the judges as to who should take out the Grand Prix, “it was a really close call”.
“The execution of the Qantas work was flawless, because of its ability to say so much in the time frame of a glance which just nudged it ahead,” she said. “The candid nature of the Qantas photography evokes a very immediate and emotional response, which really hits home in an outdoor environment.”
Also judged at the same time were the entries for the fourth quarter of the year, which attracted 44 submissions.
The winners of the quarter four campaigns are:
- Best creative execution – Sony Pictures “The Walk”
- Best traditional use of the OOH medium – Lion Dairy & Drinks “Dare Iced Coffee”
- Best use of a special build – Cancer Institute of NSW “Pretty Shady”
- Best use of technology/innovation – Ice Break “Refuel Here”
The criteria for the judging for the whole competition was:
- A simple idea that is flawlessly executed within a single glance
- Visual impact and strong creative appeal
- Encourages people to think and/or generates an emotional response
- Clear and obvious branding
- Complements/strengthens other mediums (online/digital, mobile, radio, etc.)
- Contextually relevant
- The idea lends itself to further engagement and interaction through the use of digital technology or innovation
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]