B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Squarespace Recruits Zendaya For Ocean-Obsessed Super Bowl Ad
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Squarespace Recruits Zendaya For Ocean-Obsessed Super Bowl Ad
CampaignsMedia

Squarespace Recruits Zendaya For Ocean-Obsessed Super Bowl Ad

Staff Writers
Published on: 4th February 2022 at 12:26 PM
Staff Writers
Share
2 Min Read
SHARE

Squarespace has today announced superstar actress, Zendaya, as the newest star of its Super Bowl ad, the first designed by its in-house Los Angeles creative team.

This marks the actresses’ first outing in a Super Bowl ad, following a hugely successful 2022 with Spider-Man: No Way Home and HBO’s Euphoria.

Titled, ‘Everything To Sell/Shell Anything’, the 10-second teaser sees Zendaya clad in an aqua satin dress – with attached sea shell doodads – frolicking along the shores of a gentle beach in the early morning glow, while surrounded with hundreds of sea shells. Why? Don’t know.

https://www.bandt.com.au/information/uploads/2022/02/Teaser.mp4

 

While the ad marks Zendaya’s debut at the highly anticipated sporting event, it certainly isn’t Squarespace’s first rodeo – or, Super Bowl.

2022’s Big Game will mark the eighth time the website-building platform has premiered an ad, following last year’s outing with Dolly Parton (in which she glorified the gig economy with her song “9 to 5”), and their 2020 effort, which saw Winona Ryder visiting Winona, Minnesota. Get it?

Zendaya will join the loaded 2022 Super Bowl ad lineup, which already features the likes of Seth Rogen, Paul Rudd, Gwyneth Paltrow, and Arnold Schwarzenegger.

Earlier today, NBC announced it had sold all of its in-game ad spots, including those on streaming and online services.

The full ad will premiere during the upcoming Super Bowl LVI game on Monday, 14 February, during the game’s first quarter. For American viewers, that is.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Squarespace, Super Bowl, Zendaya
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?