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Reading: Spotlight On Sponsors: Port Adelaide Partnership Deals Kept Under Wraps As It Heads Into 2024 Season
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B&T > Marketing > Spotlight On Sponsors: Port Adelaide Partnership Deals Kept Under Wraps As It Heads Into 2024 Season
Marketing

Spotlight On Sponsors: Port Adelaide Partnership Deals Kept Under Wraps As It Heads Into 2024 Season

Aimee Edwards
Published on: 4th March 2024 at 10:03 AM
Aimee Edwards
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Port Adelaide remains relatively tight-lipped on sponsorship news, with almost no comment on any of the team’s long-term sponsors made public. Despite this, the club’s sponsorship portfolio appears to be strong with several major sponsors appearing on the team playing kits and a large list on their website.

Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the new season.

Of all the major sponsors listed for the club, the one that has been made the most public is the connection with Flinders University.

Port Adelaide has recently embarked on a multi-year partnership with the educational institution that will strengthen their joint education offerings. As the club’s official education partner, the university will support the club’s AFL, AFLW and community programs.

The partnership follows the successful roll-out of the Diploma in Sports Management. The course provides students with opportunities for careers in the AFL and sports industry through a Flinders-developed curriculum at Alberton Oval. 50 students are undertaking the year-long diploma at the Port Adelaide Academy of Sport where students can access elite performance facilities and industry experts across the club’s renowned men’s and women’s programs, through hands-on work experience.

“Sport provides significant career pathway opportunities for young people. Combining a passion for sport with a career across a broad range of professional streams is a fantastic way for people to build their career with practical experience and insights within an AFL football club environment,” said Port Adelaide Football Club CEO Matthew Richardson at the time the deal was secured.

B&T approached Port Adelaide for comment or further details surrounding their sponsorship deals, but no response was received.

Major Partners

  • MG
  • GFG
  • KFC

Platinum Partners

  • Macron
  • TyrePower
  • Shanghai Cred
  • Santos
  • RAA

Watch this space for a breakdown of the sponsorship from each AFL team in the lead-up to the 2024 season launch next month.

Did you miss our last article? Check it out now for all the sponsor news from Melbourne FC.

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TAGGED: AFL, Port Adelaide Football Club, Spotlight on Sponsors
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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