Spotify Creates New Playlists Tuned To Weather Patterns In Different Cities
Spotify has teamed up with weather forecasting provider AccuWeather to launch a new tool that generates music playlists based on the moods of weather patterns in different locations.
Climatune allows Spotify listeners to check out the real-time weather in their city (or closest to) and listen to a corresponding playlist that reflects the mood of the weather pattern in that particular location.
Spotify and AccuWeather correlated a year’s worth of weather data to over 85 billion streams on the music platform, analysing five types of weather data.
The research found that sunny days typically bring higher-energy, happier-sounding music – songs that feel fast, loud and noisy, with more “action”, as well as happy, cheerful, euphoric emotions associated with the major mode and other musical factors.
Meanwhile, rainy days tend to bring lower-energy, sadder-sounding music with more acoustic versus electronic sounds, while snowy days bring more instrumental music.
The research also found that of Australia’s major cities, Sydney is saddest when it rains and is one of the most affected cities in the world when it showers.
Spotify listeners in Brisbane choose more “runnable” music on cloudy days – unlike the rest of Australia and most of the world.
According to the reasarch, major Australian cities listen to more acoustic music on rainy days, while Kiwis prefer acoustic music when the sun is out.
Spotify data researcher Ian Anderson said there is a clear connection between what’s in the skies and what’s on users’ play queues.
“For almost all of the major cities around the world that we studied, sunny days translate to higher streams of happier-sounding music,” he said.
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