B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Spotify Creates New Playlists Tuned To Weather Patterns In Different Cities
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Spotify Creates New Playlists Tuned To Weather Patterns In Different Cities
Technology

Spotify Creates New Playlists Tuned To Weather Patterns In Different Cities

Staff Writers
Published on: 17th February 2017 at 11:30 AM
Staff Writers
Share
2 Min Read
SHARE

Spotify has teamed up with weather forecasting provider AccuWeather to launch a new tool that generates music playlists based on the moods of weather patterns in different locations.

Climatune allows Spotify listeners to check out the real-time weather in their city (or closest to) and listen to a corresponding playlist that reflects the mood of the weather pattern in that particular location.

Climatune screenshot for Perth (Spotify)

Spotify and AccuWeather correlated a year’s worth of weather data to over 85 billion streams on the music platform, analysing five types of weather data.

The research found that sunny days typically bring higher-energy, happier-sounding music – songs that feel fast, loud and noisy, with more “action”, as well as happy, cheerful, euphoric emotions associated with the major mode and other musical factors.

Meanwhile, rainy days tend to bring lower-energy, sadder-sounding music with more acoustic versus electronic sounds, while snowy days bring more instrumental music.

The research also found that of Australia’s major cities, Sydney is saddest when it rains and is one of the most affected cities in the world when it showers.

Spotify listeners in Brisbane choose more “runnable” music on cloudy days – unlike the rest of Australia and most of the world.

According to the reasarch, major Australian cities listen to more acoustic music on rainy days, while Kiwis prefer acoustic music when the sun is out.

Spotify data researcher Ian Anderson said there is a clear connection between what’s in the skies and what’s on users’ play queues.

“For almost all of the major cities around the world that we studied, sunny days translate to higher streams of happier-sounding music,” he said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: CC's, einsights
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?