Spotify Are The First Music Streamer With A Presence In Roblox

Spotify Are The First Music Streamer With A Presence In Roblox

Music platform Spotify have announced the launch of “Spotify Island” on game creation system Roblox, giving players the chance to interact with artists and play games with them.

The virtual space by Spotify will be made up of one central inland destination and several island, all themed in the company’s trademark colours of green and orange. There will also be an exclusive in-game merchandise store where players will be able to purchase items which they’ll be able to use around the rest of the platform.

Fans will have the chance to interact with a music play box called Soundtrap to create their own audio tracks or listen to those in their Spotify collection. This will be placed on the top right of the Spotify mainland.

Players will have the ability to unlock four in-game items by completing quests around the Spotify island, such as fiddling around with the music box or collecting musical notes which have been spread around the island.

Easter eggs can also be located around the island in the form of hearts, with each one having its own unique ability. One, for example, turns day into night on the Spotify island, while others help the plants grow.

Spotify aims to help players become more creative by allowing them to interact with as many things as possible around the island, initially giving them the chance to play around with the virtual beat-maker stations and a confetti cannon on a stage. Eventually, they plan to expand on that, however they haven’t gone into detail.

According to the company, the island will continue to expand in the future, giving fans more places to explore which will be centred around artists and their music creations, with the first of them being dedicated to the Kpop culture.




Please login with linkedin to comment

metaverse Roblox Spotify

Latest News

Modernising Whiskey Culture: How 23rd Street Distillery Is Changing The Narrative With Innovative RTD Range
  • Marketing

Modernising Whiskey Culture: How 23rd Street Distillery Is Changing The Narrative With Innovative RTD Range

Gone are the days when Whiskey was a drink consumed by rich old men in stuffy, smoke-filled country clubs. 23rd Street Distillery is changing the narrative. Renowned for its award-winning spirits, the distillery has recently unveiled its first-ever Australian whiskey and whiskey & Cola RTD range, crafted for the discerning tastes of the modern aficionado. […]

Mastering the balance beam: Finding cut through via experiences and exposure in sport
  • Opinion

Mastering the balance beam: Finding cut through via experiences and exposure in sport

From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
  • Advertising

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
  • Partner Content

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports

The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]

Partner Content

by B&T Magazine

B&T Magazine