Spotify has announced that it will begin rolling out a suite of podcast monetisation tools for creators that are meant to provide wide reach, discoverability, and maximized revenue.
Spotify paid subscriptions will launch in the US, and then be rolled out in additional markets in the coming months. The feature, which was originally announced at the Stream On event in February, will be available as part of the suite of creator tools available on Anchor. Anchor is Spotify’s podcasting platform, and will now allow podcasters to designate certain episodes in their feed as ‘subscriber-only’ content.
The subscriber-only content can be published on Spotify, and on other podcast listening factions.
For the next two years, this program will come at no cost to the creator, with participating creators receiving 100 per cent of their subscriber revenue (excluding payment transaction fees). Starting in 2023, Spotify plan to introduce a competitive 5 per cent fee for access to this tool.
Spotify will begin with a group of participating creators. including a variety of 12 independent creators, in addition to a collaboration with NPR starting May 4th, and will expand to additional shows in the coming weeks.
As well as podcast monetisation, Spotify is also launching an Open Access Platform. Aimed at creators and publishers who have subscribers on other platforms, Spotify is building tech which will let their listeners hear their content on Spotify at no extra cost.
This will make it so that subscribers to all kinds of services and publications can access subscriber-only content on Spotify through consumer’s existing logins, using the provider’s own billing solutions. Spotify is currently testing the technology and will have more to share in the coming weeks about partners and features.
Finally, Spotify is sharing the initial rollout of Streaming Ad Insertion technology for independent Anchor creators as part of the Spotify Audience Network (SPAN), which the company first announced in February at Stream On. The first group of Anchor creators participating in SPAN will launch on May 1.
Please login with linkedin to commentSpotify
Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]
Adland doesn't appear to function much before 11am, so it's hats off to these early birds who had to set the alarm.
The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]
Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]