B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Sportsbet’s Latest Campaign Features AFL’s Biggest Tribunal Story
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Sportsbet’s Latest Campaign Features AFL’s Biggest Tribunal Story
Campaigns

Sportsbet’s Latest Campaign Features AFL’s Biggest Tribunal Story

Staff Writers
Published on: 2nd June 2022 at 12:09 PM
Edited by Staff Writers
Share
3 Min Read
SHARE

Online gambling company Sportsbet have released their latest ad, during which three of the AFL’s most well-known journalists and commentators are brought into the court house, each facing their own accusations.

More specifically, Damian Barrett, Kane Cornes and Sam McClure take part in the ad as they are all called to appear in front of a jury of their peers.

The ad starts with a “news bulletin” by Sportsbet, which quickly switches out to courthouse coverage. Barrett is the first to make an appearance, fighting off a group of rampaging journos who are struggling to get a statement from him.

Among the “accusations” that Barrett faces is that of “excessive clickbaiting” through his Tweets, with Sportsbet informing viewers that his use of the terms “exclusive” and “shockwave” have been deemed “careless and intentional”.

An obviously disturbed Barrett points out that “what happened will shake the industry to its core”, with images of the jury – made up of three footy fans – shown condemning his online behaviour and exlaiming that “enough is enough”.

Next to take the stand was “failed fireman” (as described by the ad) Kane Cornes, charged for making himself the “centre of the story” in a televised discussion about one of Collingwood’s rising stars. Cornes was found guilty and was punished by the removal of the tick from his Twitter account.

The last to face the “court” in Sportsbet’s ad was Sam McClure. The Nine Network journalist was facing “accusations” of operating a shadow account on Twitter, for which he was found guilty.

In statements he made outside the “court”, McClure said he will be appealing against the decision, until he noticed that his faced had not been blurred by the cameras.

These “slam dunk” tribunals were concluded with all three journos being put “on notice”.

Sportsbet’s hilarious new campaign will surely be popular among AFL viewers and even outside that audience, as all participants are fully committed to their roles, creating an excellent result!

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AFL, Sportsbet
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?