Betting agency Sportsbet has unveiled some different work, creating a new campaign that promotes responsible gambling and deposit limits.
Depicting a group of mates visiting the ‘Mate Museum’, the ad still has much of the same humour and lightheartedness that has become associated with Sportsbet’s creative work.
However, it takes a turn at the end when ‘Davo’ confesses he had “gave it all back and then some”, when talking about a previous win on the punt.
It’s a campaign Sportbet says will help drive behavioural change and normalise the use of safe gambling tools, such as deposit limits.
You can see the campaign below.
https://www.youtube.com/watch?v=EY8hwlnwiU0
Sportsbet’s CEO Barni Evans said the company has a role in promoting a safer gambling culture.
“We have a vital role in the promotion of safer gambling and a responsibility to use our profile to send the message; no matter who you bet with, we want you to do so in a way that is safe and responsible. And setting a deposit limit is a proactive way to help keep your betting in check,” Evans said.
The campaign will be brought to life across TV, Radio, Press, Outdoor Billboards, Broadcast integrations, Digital Video & Display, and will be the primary focus of Sportsbet’s media investment.
