B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Special Wins Two AdAge Awards
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Special Wins Two AdAge Awards
AdvertisingMarketing

Special Wins Two AdAge Awards

Abby Dawson
Published on: 6th August 2021 at 2:05 PM
Abby Dawson
Share
2 Min Read
SHARE

Special has made its mark, taking out two categories at the AdAge Awards.

The agency won both ‘Best Newcomer of the Year,’ and ‘Best Integrated Campaign.’

The independent creative company opened in LA with Uber Eats as its founding client; awarded on the back of the success of the “Tonight I’ll be Eating” campaign which started in Australia and now leads the platform across eight markets around the world.

Its first campaigns launched the award-winning platform into North America with a showdown between unlikely duos including Mark Hamill and Sir Patrick Stewart as well as Jonathan Van Ness and Simone Biles.

The Judges said: “The 21 U.S. employees of Special zGroup have yet to move into a physical office. but they have already pumped out a Super Bowl ad for Uber Eats and attention-grabbing work for anti-Donald Trump PAC The Lincoln Project.”

Tom Martin, Partner & CCO, Special Australia, said: “Back here in Australia, we’re simply blown away by what we’ve achieved in the US in our first year.

“Winning both Best Newcomer and Best Integrated Campaign is a huge testament not just to our incredible US team but to everyone who leaned in big from both sides of the globe.”

William Gelner, CCO, Special US, added: “It’s really a testament to the calibre of people here at Special. Starting an office without an office, during the total lockdown, producing work at this scale in a few short months.

“There’s this quote I like, and we essentially lived it, when nothing is certain, anything is possible.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AdAge, Special
Share

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?