Special Enlists G Flip To Announce KFC’s Arrival On Uber Eats

Aussie drummer G Flip delivers an unconventional drum roll using KFC’s Original Recipe Chicken Drumsticks to mark the brands move onto the Uber Eats platform.

To celebrate KFC’s arrival on Uber Eats it made sense to make some noise about this much hyped link up. In the film we see G Flip receive a delivery and then witness them surprisingly use the KFC Drumsticks to perform a highly energetic drum solo building in energy until it finally becomes a dramatic drumroll. To our knowledge, never before has a Chicken Drumstick ever been used by a drummer to bang the drums, much less do a dramatic solo.

The unconventional ‘drumroll’ was created by Special Australia. The launch will then be amplified and create more noise via PR and social activations, developed together with Mediacom and Hello Social.

Uber Eats, director of marketing ANZ, Andy Morley said, “We’re pumped to have KFC available on Uber Eats and we’re thrilled to be partnering with an artist of G Flip’s character and quality. They’re not just a sublime musical talent but also a genuine fan of Uber Eats. We’ve been hoping to link up with them for some time – this was the perfect way to do it.”

“Announcing KFC is finally on Uber Eats is a simple message that just needed a bold execution to bring the two brands’ personalities together.” said Sarah Parris, Creative Director, Special. “Playing the drums with KFC Drumsticks seemed to offer the perfect amount of unconventional charm, energy and drama.”

The film and OOH will run alongside a socially integrated competition in which users can compete in a ‘chicken thumbroll’ for the chance to win prizes; including Uber Eats codes, signed G Flip merch and limited edition chicken-shaped drumsticks. Special worked closely with Ogilvy – KFC’s creative agency – to bring all of this fun campaign to life.

KFC Australia, chief marketing officer, Sally Spriggs, said “KFC has been a big supporter of Aussie music for some time now, so being able to partner with the amazing G Flip for the next phase of our Uber Eats launch is something we’re excited for.”

The campaign will make its noisy debut across TV, OLV, BVOD, OOH, Social, CRM and PR in the coming days

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