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Reading: Spanish KFC Disguises Itself As IKEA To Lure In Customers
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B&T > Marketing > Spanish KFC Disguises Itself As IKEA To Lure In Customers
Marketing

Spanish KFC Disguises Itself As IKEA To Lure In Customers

Staff Writers
Published on: 6th August 2021 at 9:01 AM
Staff Writers
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Every city has a suburb forever laden with the epithet “where the IKEA is”.

For Sydney-siders, it’s Tempe or Rhodes (“you know, where the IKEA is”) and in Majorca, Spain, it’s Poligno de Son Malferit (“where the IKEA is”). Granted, it still sounds much more exotic than ‘Tempe’.

So, when a branch of KFC opened up in Poligno de Son Malferit, it capitaled on the IKEA-association and absolutely nailed its out-of-home marketing strategy.

Rather than the Colonel’s archetypal, perhaps even iconic, red and white colour scheme, the billboard is in IKEA’s even more iconic Swedish blue and yellow, topped off with the familiar oval shape.

Gracias, @KFC_ES, por indicar a la gente dónde está el #PolloPollo: en nuestras albóndigas HUVUDROLL.😉 pic.twitter.com/9wIisE5Vcn

— IKEA España (@IKEASpain) July 29, 2021

The KFC tweet reads, “we recently opened another KFC in Palma de Mallorca, but nobody really knew where it was, so we had to do this.”

After sharing it on Twitter, the official IKEA account replied: “Thanks @KFC_ES for telling people where the #ChickenChicken is: in our HUVUDROLL meatballs 😉.”

Does this mean potential for a KFC inspired IKEA meatball collection? We can only dream.

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TAGGED: funny, Ikea, KFC, OOH
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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