Just a month after his resignation from WPP, former CEO Sir Martin Sorrell has taken to the stage at Digital Media Summit in New York to discuss his next move.
Alluding to his future plans, Sorrell said a fresh start will allow him to “look at things through new eyes and to focus on where you think the biggest opportunities are.”
While he refused to make a comment on his resignation, Sorrell did say the events left him a little surprised.
“If you asked me about the events of the last four weeks, ‘Did you think it was going to go the way that it did?’ I would say, ‘no,’” Sorrell said.
As well as this, when asked whether the details of his departure would be publicised, Sorrell simply answered, “no”.
Speaking on programmatic, Sorrell said, “On the programmatic side and addressable [TV] side, I still think clients will find it very difficult to keep the people, good people, update the technology in opposition to the agency holding companies.”
Sorrell then revisited the conversation about his future, adding “geography” and “technology” as places of interest.
“There are two buckets: one is geography, and one is technology.
“So I’m looking at, and what I will focus on, and try and do again … is look at where are the opportunities from a technology point of view and look at the opportunities from a geographical point of view, and put the two together.”
“What I’m looking at, and what I will focus on and try to do again — as we did in 1985 — is look at where are the opportunities from a technological point of view and look at where are the opportunities from a geographic point of view and put the two together.
“That may sound very simplistic, but I think actually, at the end of the day, it isn’t,” Sorrell said.
In this guest post, Garrett Ilg, President JAPAC at Oracle, Oracle Corporation lays out how marketers can lead their businesses to recovery… The global pandemic has changed nearly everything for CMOs, forcing them to scramble as consumers shift even more to online shopping. Meanwhile, CEOs are pressuring their marketing chiefs to find strategies for recovery. […]
The NSW Government and the Department of Education have today launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10. The campaign was developed by creative and digital agency Bastion Banjo with production by […]
Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]
Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]
Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]