B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Sorrell Reveals His Surprising New Interests
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Sorrell Reveals His Surprising New Interests
Media

Sorrell Reveals His Surprising New Interests

Daisy Doctor
Published on: 17th May 2018 at 12:44 PM
Daisy Doctor
Share
2 Min Read
SHARE

Just a month after his resignation from WPP, former CEO Sir Martin Sorrell has taken to the stage at Digital Media Summit in New York to discuss his next move.

Alluding to his future plans, Sorrell said a fresh start will allow him to “look at things through new eyes and to focus on where you think the biggest opportunities are.”

While he refused to make a comment on his resignation, Sorrell did say the events left him a little surprised.

“If you asked me about the events of the last four weeks, ‘Did you think it was going to go the way that it did?’ I would say, ‘no,’” Sorrell said.

As well as this, when asked whether the details of his departure would be publicised, Sorrell simply answered, “no”.

Speaking on programmatic, Sorrell said, “On the programmatic side and addressable [TV] side, I still think clients will find it very difficult to keep the people, good people, update the technology in opposition to the agency holding companies.”

Sorrell then revisited the conversation about his future, adding “geography” and “technology” as places of interest.

“There are two buckets: one is geography, and one is technology.

“So I’m looking at, and what I will focus on, and try and do again … is look at where are the opportunities from a technology point of view and look at the opportunities from a geographical point of view, and put the two together.”

“What I’m looking at, and what I will focus on and try to do again — as we did in 1985 — is look at where are the opportunities from a technological point of view and look at where are the opportunities from a geographic point of view and put the two together.

“That may sound very simplistic, but I think actually, at the end of the day, it isn’t,” Sorrell said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: martin sorrell, WPP
Share
Daisy Doctor
By Daisy Doctor
Follow:
Daisy Doctor was a journalist at B&T from 2017 - 2019. She is also a Social Media Manager & Podcast Host.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?