Soothers new TVC campaign, developed by Ogilvy Sydney, wants you to know they can soothe any number of sore throats.

The latest campaign comprises of 30 and 15-second TVC supported by unique pre-rolls on YouTube, plus in-store activity, all utilising the tagline “Soothers soothes any number of sore throats”.

Leigh Bignell, Ogilvy Sydney’s executive business director said: “Our challenge was to talk about sore throats in a different way. We didn’t want to just play in the traditional sore throat season, we wanted to remind people to reach for soothers when they suffer a mild sore throat, whatever the cause.”

“The result is a campaign that we’re all very excited about. It’s one of those ideas that everyone felt passionately about from the beginning, and one that feels right from both an engagement perspective and a brand promise.”

Directed by Swedish directors RBG6, the campaign also features the iconic Tom Baker as the ‘soothing’ voice.

Credits:

Derek Green – Executive Creative Director – Ogilvy Sydney

Boris Garelja – Creative Director – Ogilvy Sydney

Andrew Hankin – Senior Copywriter – Ogilvy Sydney

Andy Cooke – Senior Art Director – Ogilvy Sydney

Leigh Bignell – Executive Business Director – Ogilvy Sydney

Sheridan Turner – Group Account Director – Ogilvy Sydney

Kate Solomon – Senior Account Director – Ogilvy Sydney

Natalie Mitchell – Agency Producer – Ogilvy Sydney

Vivian Rowden – Strategic Planner – UrsaClemenger

Production Company – Photoplay Films

Oliver Lawrance – Producer – Photoplay Films

Lars and Joel – Directors – RBG6