Soothers new TVC campaign, developed by Ogilvy Sydney, wants you to know they can soothe any number of sore throats.
The latest campaign comprises of 30 and 15-second TVC supported by unique pre-rolls on YouTube, plus in-store activity, all utilising the tagline “Soothers soothes any number of sore throats”.
Leigh Bignell, Ogilvy Sydney’s executive business director said: “Our challenge was to talk about sore throats in a different way. We didn’t want to just play in the traditional sore throat season, we wanted to remind people to reach for soothers when they suffer a mild sore throat, whatever the cause.”
“The result is a campaign that we’re all very excited about. It’s one of those ideas that everyone felt passionately about from the beginning, and one that feels right from both an engagement perspective and a brand promise.”
Directed by Swedish directors RBG6, the campaign also features the iconic Tom Baker as the ‘soothing’ voice.
Derek Green – Executive Creative Director – Ogilvy Sydney
Boris Garelja – Creative Director – Ogilvy Sydney
Andrew Hankin – Senior Copywriter – Ogilvy Sydney
Andy Cooke – Senior Art Director – Ogilvy Sydney
Leigh Bignell – Executive Business Director – Ogilvy Sydney
Sheridan Turner – Group Account Director – Ogilvy Sydney
Kate Solomon – Senior Account Director – Ogilvy Sydney
Natalie Mitchell – Agency Producer – Ogilvy Sydney
Vivian Rowden – Strategic Planner – UrsaClemenger
Production Company – Photoplay Films
Oliver Lawrance – Producer – Photoplay Films
Lars and Joel – Directors – RBG6
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]