Israeli manufacturing company SodaStream is getting into the spirit of Pride Month, releasing a new ad celebrating inclusion.
The minute-long video takes viewers on a journey through the last century, asking, “Imagine a world where we never had to hide?”
It snaps moments throughout time from a wedding in 1967, featuring a bride played by transgender Israeli woman Lila Blilat to a same-sex couple posing for a photo with their two children in 1988.
SodaStream dedicates the ad to “those who imagined”.
The video is part of a Pride campaign that also includes the company releasing a limited edition set of “Love is Love” bottles, which the company is handing out at Pride parades.
Here we have it: all the winners for this year’s 2021 Snapchat Young Lions Competition. The Misfits Media Company, proud official representatives of the Cannes Lions Festival in Australia, is delighted to share the winners for this prestigious award. After presenting their second-round pitches, all the shortlisted candidates were evaluated by 50 esteemed industry judges. […]
IAB Australia has announced that the MeasureUp conference will return for its fifth year on 27th October and is seeking submissions for smart and engaging speakers, sessions or workshops from Australia’s media and marketing industry. As investment in digital advertising continues to outpace the rest of the media sector representing two-thirds of the paid advertising market, […]
In-Play advertising platform Admix has announced a new partnership with Integral Ad Science (IAS). This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner. This ground-breaking news means that the quality of Admix’ In-Play advertising is independently assessed and verified […]
The Children’s Tumour Foundation (CTF) has teamed up with international fashion photographer and industry veteran Scott Ehler, to develop a striking campaign that aims to shine a light on a lifelong, genetic condition called Neurofibromatosis (NF). Progressive and unpredictable, NF causes tumours to form on nerves in the body, including the brain and spine. In […]