SodaStream Gets Into Pride Month With ‘Imagine A World’ Campaign
Israeli manufacturing company SodaStream is getting into the spirit of Pride Month, releasing a new ad celebrating inclusion.
The minute-long video takes viewers on a journey through the last century, asking, “Imagine a world where we never had to hide?”
It snaps moments throughout time from a wedding in 1967, featuring a bride played by transgender Israeli woman Lila Blilat to a same-sex couple posing for a photo with their two children in 1988.
SodaStream dedicates the ad to “those who imagined”.
The video is part of a Pride campaign that also includes the company releasing a limited edition set of “Love is Love” bottles, which the company is handing out at Pride parades.
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