Israeli manufacturing company SodaStream is getting into the spirit of Pride Month, releasing a new ad celebrating inclusion.

The minute-long video takes viewers on a journey through the last century, asking, “Imagine a world where we never had to hide?”

It snaps moments throughout time from a wedding in 1967, featuring a bride played by transgender Israeli woman Lila Blilat to a same-sex couple posing for a photo with their two children in 1988.

SodaStream dedicates the ad to “those who imagined”.

The video is part of a Pride campaign that also includes the company releasing a limited edition set of “Love is Love” bottles, which the company is handing out at Pride parades.