SodaStream Gets Into Pride Month With ‘Imagine A World’ Campaign

SodaStream Gets Into Pride Month With ‘Imagine A World’ Campaign
SHARE
THIS



Israeli manufacturing company SodaStream is getting into the spirit of Pride Month, releasing a new ad celebrating inclusion.

The minute-long video takes viewers on a journey through the last century, asking, “Imagine a world where we never had to hide?”

It snaps moments throughout time from a wedding in 1967, featuring a bride played by transgender Israeli woman Lila Blilat to a same-sex couple posing for a photo with their two children in 1988.

SodaStream dedicates the ad to “those who imagined”.

The video is part of a Pride campaign that also includes the company releasing a limited edition set of “Love is Love” bottles, which the company is handing out at Pride parades.

Please login with linkedin to comment

campaign Diversity and inclusion Pride SodaStream

Latest News