Jake Ausburn (pictured below), content executive at social media agency Society, has been named winner of the AWARD School Pop Up at Semi Permanent on the weekend.
Ahead of 13 finalists, 12 of whom travelled from Melbourne, Brisbane and Perth, Ausburn walked away with the major prize of a full scholarship to next year’s AWARD School program, which nurtures aspiring copywriters and art directors.
Three runner up prizes were also awarded to Jeffrey Seeff, Owen Kane and Benjie Wales.
Overall, 256 people registered interest to the AWARD School Pop Up, with applicants asked to respond to a brief for Ronald McDonald House Charities, to increase the public’s understanding of the offering and to increase motivation to contribute.
Responses were judged by DDB Australia chief creative officer Ben Welsh, plus AWARD School heads Brendan Willenberg (creative director Clemenger BBDO) and Niccola Phillips (art director M&C Saatchi). On the day, finalists were mentored by DDB’s creative partners – Jade Manning, Nicolas Smith and Damian Martinez – as well as Shaun O’Connor, creative technology director, DDB.
The finalists were asked to develop their original idea further, ready for a 4pm pitch to DDB Australia’s Welsh.
Judges praised the runners up and winner for creating an emotional connection, delivering work that was ‘campaignable’ and ‘on-brief’, with good use of imagery, insight and purpose.
AWARD School’s Willenberg said: “The progress we saw in the finalists’ thinking from 9am when they arrived, to 4pm when they presented, was phenomenal. Under the expert guidance of senior creatives from DDB, they turned their ideas into amazing campaigns and then presented them to Ben Welsh like seasoned pros. The future is bright!”
DDB Australia’s Welsh added: “If hunger, talent and hard work are the hallmarks of great creatives then it looks like a few more will be popping up in our industry very soon.”
The Communications Council CEO Tony Hale added: “AWARD School Pop Up offers a rare chance for the future creative leaders of Australia to work directly with some of the country’s best agencies, and on some of our most iconic brands. By offering a scholarship to AWARD School 2018, we are able to provide aspiring creatives the opportunity to embark on the first step of their future careers.”
Independent experience agency The Misfits has recently announced a strategic partnership with cultural change and leadership experts Nancy Hromin and Kate Chaffer. While the company has for a long time operated in the space of creative services, digital and content marketing, film production and events, The Misfits is now broadening this offering to include business […]
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]
Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]
Brianne West is the founder and CEO of Ethique, a New Zealand-based sustainable, plastic free and cruelty free skin and hair care range. West sat down with B&T to explore what genuine environmental sustainability looks like, and how brands can better respond to eco-conscious consumers. B&T: Why are we seeing a rise in eco-conscious consumption? BW: […]
Blis has today revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trend data around consumer mood to analyse behaviour during the COVID pandemic. The dashboard also now tracks consumer movement over a rolling 13-month period, across 18 retail and lifestyle sectors […]
Following the success of Series One: Grey Nomads, Australian Seniors has launched the second series of the Life’s Booming podcast – Dare to Date. Hosted by James Valentine (pictured with guests Liz and Barry), Life’s Booming explores the incredible stories and addresses topics important to Australians over 50. Series two titled Dare to Date is a six-part series that covers real-life love, […]
World-leading conversational agency VERSA has bolstered its team with two senior appointments in response to growing uptake in conversational AI technology across various sectors. Vanessa Tout has been appointed global head of client partnerships and growth, while Michael Oso-Hughes comes on board as design director. Tout joins VERSA CEO Kath Blackham and managing director Michael […]
Engagement marketing agency, Banter, has hired Patrick Rutkowski as Creative Technologist, to further bolster the digital and innovation side of the business. Rutkowski joins Banter after having spent the last five and a half years at independent creative agency, The Hallway where he was most recently creative technologist working with the likes of Rheem, Tourism […]
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]