Tangle Teezer, the UK-based company responsible for the iconic detangling hairbrush, has appointed Social Motive to refresh its social media marketing strategy with content creation, social management and advertising.
Stocked by top salons and leading retailers like Adore Beauty, MECCA, Priceline, Stylerunner, and The ICONIC, Tangle Teezer Australia caters to audiences of all hair types – from the fine and fragile to the thick and curly crowd. Patented teeth technology and a thoughtful product range make this brand an industry leader in haircare, scalp health and styling.
Social Motive is a social media and content marketing agency dedicated to helping brands grow. Through modern content, inspired creative, and a considered advertising strategy, Social Motive will help Tangle Teezer Australia thrive in its market by engaging with prospective customers, building its online community and ultimately driving results.
Tangle Teezer marketing manager Kate Peddie said: “Social Motive understood the brand from the initial pitch and presented to us as though they had worked on Tangle Teezer for years. We were very impressed with the strategy presented and look forward to seeing how the brand grows.”
Social Motive director Natalie East said: “As a brand most of our team know and love, we were thrilled to partner with Tangle Teezer. The products are iconic and the brand personality is fun and we see some exciting opportunities for content and advertising.”
“We’re looking forward to connecting with the Tangle Teezer audience and driving the brand’s digital results across multiple platforms.”
The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]
After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]
Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]
Integrated communications firm Icon Agency has been ranked the fourth fastest growing agency in the Asia-Pacific, Middle East and Africa, according to the 2022 PRovoke PR Agency ‘Fast Movers’ rankings. Icon’s fee income for calendar 2021 grew 84.3 per cent, making it the fastest-growing and largest independent agency in Australia. The Melbourne-based indy was ranked […]
Tiger Brokers, an online broker for millennials and Gen Z, is offering fans the chance to win sideline seats to Melbourne Storm’s Round 21 clash against the Titans at AAMI Park (Friday 5 August 2022). The campaign has reached its peak, and now every Australian can also have the chance to win a Melbourne Storm […]