In the same way smoking, gambling, and drinking gives us a hit of the feel-good chemical Dopamine, it appears social media and technology is doing the exact same thing.
In a recent interview with Tom Bilyeu on Inside Quest on the topic of millennials in the workplace, TED speaker and author Simon Sinek said while there’s nothing wrong with a bit of social media, there is a clear imbalance with the amount of time it occupies, especially in younger people.
“We know that engagement with social media and our cellphones releases a chemical called dopamine, that’s why, when you get a text, it feels good, right?” Sinek said.
“We’ve all had it when you’re feeling a bit down and a bit lonely and you send out 10 texts to 10 friends… ’cause it feels good when you get a response. It’s why we count the likes, it’s why we go back 10 times to see.”
You can watch the whole clip here:
“When you get it, you get a hit of dopamine, which feels good, it’s why we like it, it’s why we keep going back to it. Dopamine is the exact same chemical that makes us feel good when we smoke, when we drink and when we gamble,” Sinek added.
“In other words, it’s highly, highly addictive.
“We have age restrictions on smoking, gambling and alcohol and we have no age restrictions on social media and cellphones, which is the equivalent of opening up the liquor cabinet… There’s nothing wrong with social media and cell phones, it’s the imbalance.”
Sinek also explained the origins of social media addiction, with special mention of millennials who are accustomed to a ‘get what you want when you want’ mentality.
“Too many of them grew up to (not my words) ‘failed parenting strategies’, where they were told they were special all the time, they could have anything they want in life just because they want it,” Sinek explained.
“Because we’re allowing unfettered access to these dopamine-producing devices and media, it’s becoming hard-wired and as they grow older, too many kids don’t know how to form deep and meaningful relationships – their words not mine. They will admit their friendships are superficial.
“So when stress shows up in their life, they’re not turning to a person, they’re turning to a device, they’re turning to social media.
“We know that people who spend more time on Facebook suffer higher rates of depression than people who spend less time on Facebook.
“These things need balance. Alcohol is not bad, too much alcohol is bad. Gambling is fun, too much gambling is dangerous. There’s nothing wrong with social media or cell phones. It’s the imbalance.”
“If you wake up and you check your phone before you say good morning to your boyfriend, your girlfriend, your spouse, you have an addiction.”
Sinek said that while millennials can have “anything they want” at any time due to instant gratification through apps like Tinder. But the one place they can’t obtain this gratification is in their careers, and it’s here where social media addictions are most detrimental.
“What they see is the summit, but they don’t see the mountain. I don’t care if you go up the mountain quickly or slowly, but there’s still a mountain,” he said.
In a 2015 study the Young and Well Cooperative Research Centre, where child psychologist Michael Carr-Greg is managing director, similar issues were raised about the addictive nature of technology.
Speaking to Huffington Post Australia, he said it’s “easy to blame the technology” but looking at younger children, social media addiction only affects one in 10.
Carr-Greg explained that the study found moderate use of social media was in fact linked to a decrease in feelings of isolation, and symptoms of anxiety and depression.
“The greatest predictor of well being in the lives of young people is not being good looking, or having more money, or having more positive life events – it’s actually having a rich repertoire of friends,” he added.
“You’ve got to balance between the healthy risks you take online along with the ones you take offline.”
The Life’s Good campaign is a Music Challenge BY LG Electronics(lg)that calls on Australians to submit their own performances as part of the project. Be it writing lyrics, singing or performing an instrument, the campaign aims to give performers a chance to show off their skills – based on musician Charlie Puth’s (Pictured Above) composed […]
To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]
The Tokyo Olympics has captured the hearts of Aussies and the ratings are reflecting this love. We even seem to be watching events we don’t win. Who knew there was more to the Olympics than swimming? Well, Aussies trapped inside their houses during a pandemic, now do. So what has been happening this week besides […]
With a range of health and fitness tracking tools, as well as a sleek design, an Apple Watch is the perfect way to encourage any potential health kick. And Apple has tapped into this sense of promise in its latest work. ‘Hello Sunshine’ shows a woman attempting to relax, all while fantasising about a few […]
Network 10 has made some significant announcements in the past few months, particularly with regard to its streaming and sports offerings. B&T sat down with 10 ViacomCBS’s chief Sales Officer Rod Prosser to discuss the changes. Earlier this year, 10 ViacomCBS announced the introduction of another streaming service into the Australian market: Paramount+. Part of […]
Cricket Australia will be without the sponsorship of Lion this summer, after the drinks company decided not to renew its contract. Lion – which owns brands such as XXXX and Hahn – has partnered with Cricket Australia over the past four years, signing on after CUB’s VB ended its 20-year partnership back in 2017. In […]
The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]
Cosmetify has revealed the most successful celebrity beauty brands and Rhianna’s Fenty Beauty reigns supreme. Fenty Beauty, at only 4 years old, is the wealthiest celeb beauty brand in the world. The brand has even managed to surpass Gwyneth Paltrow’s Goop – that has. been around for over ten years. Fenty Beauty has made a […]
Australian mental fitness charity Gotcha4Life is launching its most comprehensive communications platform via a national campaign produced by Initiative Studio. Gotcha4Life works to end suicide by delivering programs that create meaningful mateship, build emotional muscle and strengthen social connection in local communities. The charity was established as a not-for-profit foundation by media personality Gus Worland in 2017. https://vimeo.com/582293453/872cd42796 […]
One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]
Australia’s advertising market has stepped up its strong COVID recovery by creating history in June after delivering the largest month of ad spend ever recorded in a first half period in SMI history, with the feat also ensuring the market total was above the pre-COVID levels of June 2019. Total bookings soared 44.3 per cent […]
SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]
Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]
Following on the success of last year’s Think with Google “Rethink The Mix” campaign, this week sees the brand inviting marketers to “Rethink the Line” via a campaign created by The Hallway. The campaign is spearheaded by a video that tells the story of “The Line ” via animation and is complemented by a collection of shorter videos and […]
Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]
This comment piece is by Jasmin Bedir, CEO of Innocean and founder of FckTheCupcakes. It’s been a month since Zoe Scaman’s amazing article. When I read it, I kept nodding along and readied myself for an industry discussion in Australia. But nothing happened. Not a peep. And it’s not because we’re so much better in […]
Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]
Red Havas has announced the appointment of Haylie Marchant to the role of executive director, Red Havas Brisbane. In addition to leading the agency to drive growth in the Brisbane market, Haylie will also join the Red Havas national senior management team. Marchant brings 15 years experience building and running successful agencies in Australia and […]
After three years as executive creative director, Vince Lagana has departed The Monkeys to explore new interests and opportunities. Lagana said: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on […]
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]