B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Tim Cahill Uses Socceroo Fame To Market New Load&Go China Card
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Tim Cahill Uses Socceroo Fame To Market New Load&Go China Card
Media

Tim Cahill Uses Socceroo Fame To Market New Load&Go China Card

Caroline Cottrill
Published on: 4th November 2015 at 4:26 PM
Caroline Cottrill
Share
3 Min Read
SHARE

Australia’s favourite kicking kangaroo, Tim Cahill, has signed up to be the face of the new Load&Go travel card for China.

The new ‘must-have’ China travel card is on offer from Australia Post and UnionPay International, and draws on the undeniable love Aussies have for the Socceroo legend in order to market the product.

Cahill has just finished his first season with Shanghai Shenhua and is all too aware of the challenges that can arise when travelling in China.

“I love living and working in China and there is so much to explore,” he said. “But it is very important all travellers have arrangements in place to securely and easily access cash at ATMs and make payments, especially in shops, and restaurants. And that’s where Load&Go China is invaluable.”

Cahill will be spreading the word about the many benefits of the Load&Go China card in the new campaign as well as tips about travelling in China. The campaign will feature across prominent social media including YouTube, FaceBook, Twitter and Instagram.

Viewers will see Timmy Cahill enjoy Peking Duck at one of his favourite Shanghai restaurants, bargain-hunt at a busy market and reveal his passion for karaoke.

“Many travellers are not aware that regular credit cards are not always widely accepted in China and I’ve had friends and family who’ve come to stay with me experience this first hand,” Cahill added.

“Load&Go China is issued through UnionPay, the most widely accepted card network in China, and is recognised and accepted across the country.”

Load&Go China is a prepaid reloadable travel card that enjoys acceptance across China, including throughout regional areas, and provides access to cash at more than 600,000 ATMs. A dual currency card offering Chinese Yuan (CNY) and Australian Dollars (AUD), currency value can be locked in before travel begins and, for extra security, cards can be registered and set up with a PIN.

Load&Go China extends Australia Post’s existing range of travel services and Load&Go travel products.

Other Load&Go China card features include a free back-up card, zero dollar commission on transfers between AUD and CNY, no card cost and no monthly or reload fees. An online portal allows cardholders to manage their card and review transactions. The card is now available from Australia Post offices or online.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Clemenger BBDO Sydney, DDB Sydney, Gogglebox
Share
By Caroline Cottrill
Follow:
With more than 20 years experience in public relations, I commenced her career at IPR (International Public Relations) in 1989. I have worked on some of Australia's and the world's leading brands with a focus on fmcg, travel and tourism, cause-related marketing and sponsorships. I have been responsible for developing and implementing impactful, results-driven campaigns for a variety of clients with a range of budgets.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?