Snap has partnered with Microsoft Advertising to power Sponsored Links within My AI. Powered by Microsoft Advertising’s Ads for Chat API, Sponsored Links connect Snapchat’s community with partners relevant to their conversation while helping partners reach Snapchatters at the moment they have indicated potential interest in their offering.
Snapchat began testing Sponsored Links in My AI a few months ago to surface relevant content and experiences to Snapchatters from select partners, and shared in June that over 150 million people have sent over 10 billion messages to My AI, making My AI among the most widely used consumer chatbots available,
Microsoft Advertising’s clients in the U.S. and select markets can now engage with Snapchatters through My AI to seamlessly deliver useful and relevant links to the conversation.
Snap Inc. has announced that more than five million Snapchatters are on Snapchat+ in just over a year. Snapchat’s subscription tier offers access to the latest features that help Snapchatters customise their app experience and have even more fun with friends.
Since launch, subscribers have been the first to try more than 20 new features, including the latest AI-powered products, like My AI and Dreams, before they roll out widely to the rest of our community. Snapchat has also introduced extra Streak restores and expressive text sizes in the past few weeks to EMPHASIZE what matters.