Represent Media Scores TuneIn Mobile Ad deal

Represent Media Scores TuneIn Mobile Ad deal
SHARE
THIS



Represent Media, a wholly-owned subsidiary of Snakk Media, has won the exclusive rights to run ad campaigns across TuneIn’s mobile app in eight regions including Australia.

The agreement between Represent Media and TuneIn is the first exclusive mobile advertising representation deal that TuneIn has entered outside of the United States and the UK.

With more than 50 million monthly active users, 100,000 radio stations and four million-plus on-demand programmes, TuneIn is one of the world’s largest audio streaming products. Its content is available across 200+ connected devices with people tuning in to its popular sports, news, talk, and music programmes from every continent.

Tunein_Audio_Screen_latest (1)

Represent Media will design and run campaigns for brand advertisers that combine rich media and innovative audio formats on the TuneIn app. These campaigns can be synchronised so the ads people hear on TuneIn are aligned with the ads they see on the app, allowing a brand’s messages to be simultaneously seen and heard, even while the user changes radio stations.

Further, brand advertisers can curate their own sponsored playlists and will be able to run campaigns that use Snakk’s other licensed mobile ad technologies and creative products, including geo-location targeting.

TuneIn chose Represent Media because of the unique mix of tech and creative they could offer their advertisers and listeners. “TuneIn has a global footprint and we sought a solutions-centric international partner that would help us connect our audience with advertisers in ANZ and Southeast Asia,” says Bill Hartman, TuneIn’s global director of brand partnerships & sales. “Represent Media offered a strategic approach to positioning our platform, centered around engagement based display and audio ad units.  We’re keen to build agency and client awareness in their markets.”

Represent Media general manager Jamie Hollebone says: “We are really pleased to be working with one of the world’s largest radio streaming products. Partnering with TuneIn will allow us to provide advertisers with innovative mobile ad formats that combine both audio and visual elements. This creates a very powerful proposition for our mobile advertisers, giving them high click through rates and user engagement.

Represent Media was officially launched in Australia last month to cater to the growing number of advertisers who want their brand messages to appear on the mobile apps and web sites produced by specific premium publishing titles. At the same time, Represent Media announced ESPN as the first premium publisher to sign an exclusive mobile advertising collaboration agreement for their Australian mobile ad inventory.

Please login with linkedin to comment

Apple iPhone Instagram ads Jules Hall NRMADE Better Pandora

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]