Represent Media, a wholly-owned subsidiary of Snakk Media, has won the exclusive rights to run ad campaigns across TuneIn’s mobile app in eight regions including Australia.
The agreement between Represent Media and TuneIn is the first exclusive mobile advertising representation deal that TuneIn has entered outside of the United States and the UK.
With more than 50 million monthly active users, 100,000 radio stations and four million-plus on-demand programmes, TuneIn is one of the world’s largest audio streaming products. Its content is available across 200+ connected devices with people tuning in to its popular sports, news, talk, and music programmes from every continent.
Represent Media will design and run campaigns for brand advertisers that combine rich media and innovative audio formats on the TuneIn app. These campaigns can be synchronised so the ads people hear on TuneIn are aligned with the ads they see on the app, allowing a brand’s messages to be simultaneously seen and heard, even while the user changes radio stations.
Further, brand advertisers can curate their own sponsored playlists and will be able to run campaigns that use Snakk’s other licensed mobile ad technologies and creative products, including geo-location targeting.
TuneIn chose Represent Media because of the unique mix of tech and creative they could offer their advertisers and listeners. “TuneIn has a global footprint and we sought a solutions-centric international partner that would help us connect our audience with advertisers in ANZ and Southeast Asia,” says Bill Hartman, TuneIn’s global director of brand partnerships & sales. “Represent Media offered a strategic approach to positioning our platform, centered around engagement based display and audio ad units. We’re keen to build agency and client awareness in their markets.”
Represent Media general manager Jamie Hollebone says: “We are really pleased to be working with one of the world’s largest radio streaming products. Partnering with TuneIn will allow us to provide advertisers with innovative mobile ad formats that combine both audio and visual elements. This creates a very powerful proposition for our mobile advertisers, giving them high click through rates and user engagement.”
Represent Media was officially launched in Australia last month to cater to the growing number of advertisers who want their brand messages to appear on the mobile apps and web sites produced by specific premium publishing titles. At the same time, Represent Media announced ESPN as the first premium publisher to sign an exclusive mobile advertising collaboration agreement for their Australian mobile ad inventory.