Smoothfm Celebrates Fourth Anniversary
On Saturday 21 May smoothfm celebrates its fourth birthday with the launch of www.smooth.com.au, maximising on the station’s strength as a lifestyle brand.
smoothfm launched in the Sydney and Melbourne radio landscape in 2012 with a unique music position and a more music, less talk offering.
Pictured left to right: Richard Wilkins, Mel Doyle, Bogart Torelli, CEO Cathy O’Connor, David Campbell.
The station has now become one of Australia’s greatest radio success stories. Over the past four years, the combined audience for both stations has grown by 141 per cent* with a current audience of 1,474,000 listeners and has increased by an average of three share points in 10+, with a current result of 7.8 per cent (#3FM) in Melbourne and 6.9 per cent (#3FM)** in Sydney.
Paul Jackson, NOVA Entertainment Group program director said, “When we launched smoothfm four years ago we knew there was a gap in the market for an easy listening format.
“The growth of the stations in Sydney and Melbourne proves that listeners are loving the music and we couldn’t be more proud of the team behind smoothfm’s success.”
smoothfm’s playlist is unique in the radio landscape as it is not confined to a particular genre or era. Playing both heritage and contemporary easy listening songs from iconic artists, Bee Gees, Abba and George Michael, to current artists including Michael Bublè, Bruno Mars, Keith Urban and Adele, smoothfm’s playlist is designed to provide an escape and to create an easy place to relax.
smoothfm is also now a multi-platform entertainment brand having expanded its national footprint on DAB+, along with the introduction of a strategic partnership with Foxtel to create smooth, the first Australian radio station developed into a TV channel, and the release of 10 compilation albums with Sony Music.
smoothfm has also extended into the experiential space with the creation of the smoothfm Festival of Chocolate, returning for a third year in 2016, and the launch of the smooth relaxation station. www.smooth.com.au will now be the next phase in the station’s cross platform offering evolving beyond radio and extending the brand across the Australian lifestyle category.
smoothfm features a strong line up of announcers, from Bogart Torelli and news journalist Glenn Daniel in Sydney breakfast and Mike Perso and Jennifer Hansen in Melbourne, a daytime line-up of Ty Frost, Simon Diaz and Byron Webb leading into Cameron Daddo’s Mellow Music to allow listeners to relax into their evenings. Weekends have become the relaxation destination with Mel Doyle, Richard Wilkins, David Campbell and special guest hosts, ranging from Elton John, Neil Diamond, Nigella Lawson, James Blunt, Michael Bublé, Keith Urban and The Beach Boy’s Mike Love.
* Source: GfK Media Research Radio Survey 2, 2016 cmp to Nielsen Media Reserach Radio Survey 4, 2012
** Source: Gfk Media Research Radio Survey 2, 2016
Latest News
Priceline Pharmacy Celebrates Every Day Being A Festival of You, Via Whippet
From the head lice that’s got the kids itching for relief to your husband’s chainsaw-style snoring that has you yawning all day long, little health issues can have a big effect on your family’s day-to-day happiness.
Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings
Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]
“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]
New Research Reveals Men Unsure How To support Gender Equality
Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]
Haystac Wins Dairy Australia’s PR
Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]
Marketing Heavyweights Join ADMA Advisory Committee
ADMA advisory committee now offering some real marketing muscle. Plus, a cleaner oven after the Mr Muscle.
Hamish Blake & Zoe Foster-Blake Return For Tourism Australia’s Latest Marketing Push
Hamish Blake and Zoe Foster-Blake officially replace Celeste Barber for feeling like they're in every bloody ad on TV.
Integral Ad Science Releases “Power Of Context” Report Surveying APAC Market
B&T's taken this Integral Ad Science report & delicately sliced it into sashimi-like morsels for your delectation.
Amazon Changes ‘Hitler-Esque’ Logo
Despite attempts to come back into fashion, it remains an ongoing and uphill battle for the toothbrush moustache.
Paper Moose Announces Graham van der Westhuizen As General Manager
Paper Moose announces Graham van der Westhuizen as new GM. Yet, no confirmation of whether he's Dutch or German.
10 Secures Rights To Oprah’s Meghan And Harry Interview
Typically, when a Royal does a "tell-all" interview they tend to go horribly badly. Here's hoping history continues.
“Leaves A Nazi Aftertaste!” Sydney Westfield Forced To Apologise For Swastika Face Masks
Shoppers fume at unsavoury mannequin display at a suburban Westfield. And this time it wasn't even Honey Birdette.
Channel 10 Unveils New Bachelor, Pilot Jimmy Nicholson
Bachelor Jimmy Nicholson all set to find love! But, in reality, he'll be pursued, roasted & pilloried by the tabloids.
Wednesday TV Wrap: A Night Of New Releases
There was some enticing new programming from the networks last night. That said, everyone just watched MAFS.
Dentsu Report: COVID Has Accelerated Consumer Behaviour Change & Brands Risk Being Left Behind
Dentsu's 'Age of Inclusive Intelligence' report includes added dietary fibre for those who like to read on the toilet.
JCDecaux Wigs Up For Mardi Gras In Oxford Street Installation
Everyone is gay come Mardi Gras! Well, maybe not Tony Abbott or Mark Latham, but everyone else is momentarily gay.
What The FLoC? Google Vows To Stop Tracking Users For Ads
B&T's tech writer debunks industry reputation for being humourless by sneaking slightly lame gag into headline.
WPP’s Wunderman Thompson Acquires Mobile Tech Provider NN4M
WPP acquires tech provider NN4M; a name that makes you sound like you've burned the roof of your mouth with hot cheese.
Thinkerbell, BINGE And Grill’d Unveils The Brain Burger To Celebrate Return Of ‘The Walking Dead’
Yes, this burger contains an actual lamb's brain, making it the perfect way to get the kids NOT to nag for fast food.
Simone Gupta Promoted To CEO Of Havas PR Australia
Havas sweeps in a new era of PR. Arguably bad news for the Champagne swilling, coke snorters left in the industry.
Pinterest Presents The Currency Of Predictive Trends And Unveils New Advertiser Tools
If you're not on the Pinterest bandwagon you will be after this. Or, there's the 'free Britney' bandwagon if you prefer.
WINR Launches First-Party Data Hub For Publishers
WINR unveils first-party data hub for publishers which apparently can't air fry cheesy beef empanadas.
Havas Media Group Promotes Danni Dimitri To Head of Strategy, Sydney
Havas has promoted Danni Dimitri to head of strategy. Confirms she is no relation to Happy Days' Chachi Arcola.
EatFirst Put Women At Centre Of Plate For International Women’s Day
Catering marketplace EatFirst to hero their female businesses during this year’s celebrations
Our Revolution Appointed By Drinks Brand Bickford’s
B&T adores the traditional taste of the Bickford's cordial range. We just like to modernise it by putting tequila in it.
Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]
Air Wick Launches The Rare Bloom Project To Save 120 Native Wildflowers
B&T's sad to report that even the mighty Air Wick's no match for the power of our editor's colon and lower intestine.
Cushelle Launches Charity Partnership With WWF In Bid To Save Koalas
Essity, the company behind the Cushelle brand, today announces a special partnership with WWF, pledging £150,000 to support the recovery of koalas impacted by the 2020 Australian bushfires.
Ex-Kantar Head Of Advertising Research Joins Cubery As General Manager
Cubery, a tech-based market research agency headquartered out of Melbourne, Australia, today announces the appointment of former Kantar Head of Advertising Research, Sam Walters, as General Manager, Consulting.
Adelaide Advertising & Design Club Welcomes New Co-Presidents, Taylor Martin And Jamie Scott
The Adelaide Advertising and Design Club (AADC) is heading into its 46th year with two new Co-Presidents at the helm; Studio Manager of Simple Integrated Marketing, Taylor Martin and Managing Director of Showpony Melbourne, Jamie Scott.
