The latest emma data showing readership figures for the 12 months to March 2016 have been unveiled, and unsurprisingly, the Sydney Morning Herald remains at the top of its game overall.
Looking at print figures, SMH comes in behind The Daily Telegraph and Herald Sun, which boast 2.7 million and 2.6 million readers per month, respectively. But when it comes to joint digital and print readership, the SMH soars, beating its closest competitor, The Tele, by over one million, leaving Fairfax the standing champion.
The Age, The Australian and Courier Mail all cracked the three million mark, while the Financial Review only nabbed readership stats of 1.5 million across both print and digital.
Commenting on the March 2016 emma survey results, Fairfax Media commercial & marketing services director, Tom Armstrong, said, “Fairfax Media’s extensive multi-platform network of news, information and entertainment reached 13.2 million people, or seven in 10 Australians in March, according to the latest emma data.
“The strength and depth of our quality independent journalism and content underpins the valuable, large-scale multi-platform audiences that we connect to our advertisers.
“We are continuing to invest in digital innovation to drive the growth of Fairfax’s digital network, reaching 11.2 million people in March, which is 3.5 per cent higher compared to the prior month.”
Newspapers are shown by the latest emma data to be the most popular platform for news media with more than three-quarters of Australia’s adult population picking up a copy. Print newspapers reach 13.7 million, or 76 per cent, of the population. The total number of people consuming web and device-based news content totals 12.95 million, or 72 per cent of the population.
In the magazine realm, the big wigs of Australian Women’s Weekly (who today received a new editor), Better Homes and Gardens, and New Idea and Woman’s Day all pulled strong rank, recording total readership figures of 2.3 million, 2.4 million, 3.1 million, and 3.1 million, respectively.
But none were good enough to beat Taste.com.au magazine, which pipped them all at the post and pulled a 4.2 million readership. Interestingly, however, it only recorded 768, 000 print readers versus digital, while the other frontrunners continued to thrive in the print versions.
NAB, in partnership with TBWA\Melbourne and Mindshare, has unveiled its latest campaign dubbed “Wrangle Your Money”. The national campaign demonstrates how NAB is supporting and empowering customers to make better financial moves. As part of the “More Than Money” brand platform, the latest work comes at a pivotal time as the country continues to grapple […]
Activation Union is thrilled to announce the appointment of Bree Mankin as Managing Partner. In this pivotal role, Bree will spearhead the agency’s growth initiatives and client strategy, leveraging her extensive experience and innovative approach in delivering exceptional results for her clients. With over two decades of experience in marketing and communications, Bree is a […]
Toyota Australia has launched its highly anticipated new all-electric vehicle, the bZ4X, on Australian shores through a nationwide integrated campaign. Spearheaded by a big spot, the campaign was created by independent creative agency HERO, which sees a typical EV sceptic named Barry behind the wheel of an all-new Toyota bZ4X much to the surprise of […]
Canva has announced its very first podcast: Design Surfaces. Covering all areas of design, from brand campaigns to UX flows, the podcast digs deep into the intricate parts of designers’ brains to unearth valuable insights, unique perspectives, and what makes them tick. The Design specialty at Canva is made up of some of the most […]
SBS is searching for its most daring, unflinchingly fearless and boundary-smashing factual format yet, issuing a call out for impactful ideas for new documentary series unlike anything seen on Australian screens before, with up to $50,000 in development funding on offer. Announced this morning at the Australian International Documentary Conference (AIDC) in Melbourne, SBS is […]
Full-service media agency Resolution has appointed Sarah Truong as head of investment to lead the agency’s investment product. Sarah joins from PHD where she was Group Investment Director for half a decade. With 14 years’ experience in the media industry including seven years at media agency, Carat, Sarah a proven track record for delivering results-driven […]
Brisbane Economic Development Agency (BEDA) has launched a new domestic tourism campaign, Brisbane Favours the Bold, this week, appealing to those who search for the unexpected to discover the new Brisbane. Created in partnership with VML and dentsu Queensland, the campaign aims to redefine perceptions of Queensland’s thriving capital, strengthen awareness of Brisbane’s leisure offering, […]
Are Media, Australia’s leading omnichannel content company for women, today unveiled the keenly anticipated first issue of the new ELLE Australia magazine. The 244-page Bright Young Things issue – featuring actor Sophie Wilde on the cover – clearly stamps ELLE Australia as the fashion bible for smart, stylish Gen Z and millennial women who love […]
The Sydney Roosters are facing a huge amount of fallout over allegations that Spencer Leniu made an on-field racial slur against Broncos player Ezra Mam in yesterday’s Las Vegas season opener. Mam filed an official complaint against Leniu after the Roosters prop allegedly called the Broncos five-eighth a “monkey” on the field. Leniu tried to […]
To celebrate International Women’s Day, The Association for Data-Driven Marketing and Advertising (ADMA), has launched a new initiative to honour and spotlight the dynamic women in the marketing sector across the country. Lead image: ADMA Website This year, as the world embraces the theme #InspireInclusion for International Women’s Day on March 8, ADMA is asking […]
KIA's marketing boss coy on how much all these stars cost. Was even more coy on the bar tab at the end of the shoot...
With the Easter break historically one of the busiest on our roads, Nine.com.au and Drive today launched a month-long campaign to raise awareness of the importance of defensive driver training courses. Too many young drivers are killed or injured on our roads each year. Younger drivers are the most overrepresented group in this tragic statistic, […]
Rolling Stone Australia publisher The Brag Media has today unveiled a stellar list of nominees for the 2024 Shure Rolling Stone Australia Awards, which return to Sydney on Tuesday, March 26, with a star-studded party to celebrate Aussie music. For the first time, the 2024 edition of the awards will take place at Ivy Sydney […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]