Sky News Launches New Program ‘The Business Of Sport’

Sky News Launches New Program ‘The Business Of Sport’
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Sky News has today announced a new weekend program, The Business of Sport premiering this Saturday, June 8 co-hosted by Tim Gilbert and Julie Snook (featured image).

The Business of Sport will air at 11:00 am AEST on Sky News Live on Foxtel and regional free-to-air news channel Sky News on WIN.

The program will replay Saturdays 8:00 pm AEST on FOX SPORTS News and will also be available on multi-sport streaming service, Kayo Sports and on-demand via Foxtel Go.

In partnership with Victoria University, Sydney Cricket & Sports Grounds and Venues NSW, the dedicated one-hour program will bring together the people, brands, teams and ideas that are shaping and advancing the sporting industry on a global scale.

Exploring the side of the game that doesn’t take place on the field, The Business of Sport delves into what drives global tourism, marketing, trade and sponsorship.

From technology innovation and cutting-edge performance training, through to the explosion in women’s sport and how big data is changing the way we play and consume the game, The Business of Sport will be the place to get ahead of the game.

Well-known sports reporter and commentator Tim Gilbert, together with former Nine sports presenter Julie Snook will bring their wealth of sporting knowledge to the program.

Sky News commercial director, Cathryn Adams said: “Australia is a famously passionate sporting nation, embracing an extensive variety of sport and competition from all over the world.

“Viewers are increasingly interested and aware of the business landscape behind their favourite codes, clubs and athletes, with an appetite for genuine insider information.

“The Business of Sport takes a first-hand look behind the scenes of our multi-billion dollar sporting industry.

“In partnership with Victoria University, Sydney Cricket & Sports Grounds and Venues NSW, we’re delighted to bring viewers a new program presented by industry-leading hosts that promise to captivate viewers.”

College of Sport and Exercise Science Dean and chair of Sport at Victoria University, Professor Andrew Stewart said: “Victoria University is proud to sponsor this Sky News initiative to delve behind the scenes of how sport operates.

“As Australia’s leading sport university, the ‘Business of Sport’ is what we study, talk about, practice, and prepare our students for. 

“Together with our key partners, Victoria University continues to make major workforce, research and commercial contributions to the ever-increasing world of the Business of Sport.”

Sydney Cricket & Sports Grounds CEO, Kerrie Mather said: “The SCG is proud to partner with Sky News to launch The Business of Sport, a show which will provide a behind the scenes look at Sydney’s home of sport and the inner-workings of our venues.

“Investment in sporting events, high-performance, tourism, infrastructure and the customer experience is booming and this will provide an opportunity for fans to get an insight into the true value of Australian sport.”

Venues NSW CEO, Paul Doorn said: “As the owner of one of the largest portfolio of sports and entertainment venues in Australia, Venues NSW is reshaping the role and value of stadiums in driving a strong economy, elevating the fan experience and creating inclusive spaces for all to enjoy.

“We are delighted to partner with Sky News’ The Business of Sport program to showcase our contribution and deep dive into the impact of these amazing sporting venues.”

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