Software-as-a-service (Saas) company Siteimprove has redefined how organisations can assess and manage their digital presence by launching a unique website performance indicator.

The Digital Certainty Index (DCI) is capable of measuring a website’s effectiveness against a selection of different parameters that have been carefully selected by industry experts.

Siteimprove’s DCI aims to raise the bar on digital experience, delivery and management to help digital teams measure the quality and potential impact of their website.

The DCI enables organisations to market themselves better and sell more by knowing exactly what is and isn’t optimised on their website.

At its highest level, the DCI tests a website’s status across three major categories, namely quality assurance, SEO and accessibility.

The overall DCI, which is a score ranging from zero to 100, is a summary of the website’s performance in these areas, but users can also deep-dive into the sub-categories to receive performance metrics along with practical advice for improvement.

 

Hovering over the DCI score reveals the relevant local country and industry benchmark to compare digital performance against industry peers, making it easy for companies to see if they are lagging behind or doing better in key areas.

Viewed in combination with Siteimprove’s new dashboard, the DCI provides digital teams with a personalised and engaging experience to manage their website and makes it easier to identify and resolve urgent issues.

Siteimprove’s director for Australia and New Zealand (ANZ), Jay Mahoney, said: “We have seen some interesting patterns in the data we have currently collected and compared for 1,500 organisations in the ANZ region.

“Finance, insurance and real estate industries are performing the highest, with a total DCI score of 74.4 out of 100 when it comes to overall performance and effectiveness, which makes sense since these products can be challenging to evaluate in the first place, and establishing online trust is critical.

“Surprisingly, the industries profiting most from the digitisation like IT and communications are found at the lower end of the scale in ANZ.

“Knowing exactly how good your website is can be a challenge due to large amounts of data and the myriad of ways you can measure it.

“With the DCI, we are empowering organisations to paint a clear and objective picture of this using a credible tool that includes industry peer benchmarking.

“Instead of disconnected, difficult-to-interpret data points, we are combining all relevant indicators into one simple number that embodies the strength of your digital presence.

Mahoney added that the new dashboard guides users through Siteimprove’s platform, exposing them to features and encouraging them to explore different ways of improving their digital presence with actionable recommendations that make a difference to the bottom line.