Siteimprove Creates New Tool For Companies To Measure Their Digital Presence

Siteimprove Creates New Tool For Companies To Measure Their Digital Presence
Jo Balfour
By Jo Balfour
SHARE
THIS



Software-as-a-service (Saas) company Siteimprove has redefined how organisations can assess and manage their digital presence by launching a unique website performance indicator.

The Digital Certainty Index (DCI) is capable of measuring a website’s effectiveness against a selection of different parameters that have been carefully selected by industry experts.

Siteimprove’s DCI aims to raise the bar on digital experience, delivery and management to help digital teams measure the quality and potential impact of their website.

The DCI enables organisations to market themselves better and sell more by knowing exactly what is and isn’t optimised on their website.

At its highest level, the DCI tests a website’s status across three major categories, namely quality assurance, SEO and accessibility.

The overall DCI, which is a score ranging from zero to 100, is a summary of the website’s performance in these areas, but users can also deep-dive into the sub-categories to receive performance metrics along with practical advice for improvement.

Siteimprove DCI

 

Hovering over the DCI score reveals the relevant local country and industry benchmark to compare digital performance against industry peers, making it easy for companies to see if they are lagging behind or doing better in key areas.

Viewed in combination with Siteimprove’s new dashboard, the DCI provides digital teams with a personalised and engaging experience to manage their website and makes it easier to identify and resolve urgent issues.

Siteimprove DCI

Siteimprove’s director for Australia and New Zealand (ANZ), Jay Mahoney, said: “We have seen some interesting patterns in the data we have currently collected and compared for 1,500 organisations in the ANZ region.

“Finance, insurance and real estate industries are performing the highest, with a total DCI score of 74.4 out of 100 when it comes to overall performance and effectiveness, which makes sense since these products can be challenging to evaluate in the first place, and establishing online trust is critical.

“Surprisingly, the industries profiting most from the digitisation like IT and communications are found at the lower end of the scale in ANZ.

“Knowing exactly how good your website is can be a challenge due to large amounts of data and the myriad of ways you can measure it.

“With the DCI, we are empowering organisations to paint a clear and objective picture of this using a credible tool that includes industry peer benchmarking.

“Instead of disconnected, difficult-to-interpret data points, we are combining all relevant indicators into one simple number that embodies the strength of your digital presence.

Mahoney added that the new dashboard guides users through Siteimprove’s platform, exposing them to features and encouraging them to explore different ways of improving their digital presence with actionable recommendations that make a difference to the bottom line.

“As part of a new user interface, the DCI score will be visible gamifying the entire experience by adding a ‘competitive element’ that motivates users to use the full potential of our platform.”

Please login with linkedin to comment

DCI Digital Certainty Index Siteimprove

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]