Customer experience management company Sitecore has announced the availability of Sitecore Mobile SDK (software development kit).
Sitecore, known for its best of breed web and mobile web content management system, now also allows organisations to integrate their native Xamarin applications with Sitecore, enabling customers to manage and analyse the mobile app experience across all popular mobile platforms.
The mobile experience is incredibly important. Consumers’ digital experiences are increasingly mobile-first – and in many parts of the world, mobile-only. Organisations, therefore, must provide the best, most complete customer experience through dedicated native apps. The Sitecore Mobile SDK for Xamarin is the latest Sitecore product enabling brands to create great customer experience for mobile. The Sitecore for Xamarin SDK allows C# developers, specific programme coders, to build native, cross-platform apps with mobile-app company Xamarin and easily serve Sitecore-managed content, using only a few lines of code. Now, joint customers can deliver high quality mobile experiences, seamlessly delivering relevant content to their users.
Sitecore is partnering with Xamarin, a mobile development solution that gives developers the ability to quickly and easily create native apps for iOS, Android, Mac and Windows using a single C# code base. Through this partnership, content from the Sitecore Experience Platform can be used natively across multiple mobile platforms.
“Mobile is critical to delivering digital customer experience, and Sitecore is committed to helping our customers fully leverage both the mobile web opportunity and now also mobile apps,” said Darren Guarnaccia, chief strategy officer at Sitecore. “From delivering content to their customers seamlessly on any mobile device, to enabling marketers to manage the customer experience from their own mobile devices, to making it easy for developers to build native mobile applications, mobile is intrinsic to customer experience and Sitecore will continue to push the boundaries.”
Gartner says, “By 2017, U.S. customers’ mobile engagement behaviour will drive mobile commerce revenue in the U.S. to 50% of U.S. digital commerce revenue.” * In this mobile landscape, organisations need development tools that can help them rapidly create mobile-driven digital experiences for the most popular phones and tablets.
“With the Sitecore Mobile SDK for Xamarin, mobile developers have even more power to create great user experiences,” says Joseph Hill, co-founder at Xamarin. “Now our nearly one million Xamarin developers can tap into Sitecore’s platform to create contextual customer experiences with a few lines of code, without ever leaving C#.”
Key capabilities of the Sitecore Mobile SDK for Xamarin include:
- New Portable Class Library (PCL) client compatible with Microsoft.NET and Xamarin
- Built for the Xamarin platform (Xamarin iOS and Android apps)
- Developers use the same C# code to integrate Sitecore Experience Platform (SXP) into their native iOS, Android and Windows Xamarin apps
- Integrated with the Sitecore Web API
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]