Siobhan McGeown, marketing manager, screen at the ABC has achieved something remarkable—wining back-to-back B&T 30 Under 30 Marketing trophies. She’s unstoppable, really.
To find out why B&T checked in with last year’s 30 Under 30 Awards winners in the marketing category to see what they’ve been up to, from Charli XCX-inspired campaigns to well-deserved promotions.
“I’m over the moon to celebrate another win at the B&T 30 Under 30 Awards for marketing,” said McGeown when she won the category earlier this year.
Recently, McGeown lead the campaign for a brand new season of Fisk, a comedy series that first aired in March 2021.
“It is a genuine joy to lead this campaign along with some very talented colleagues and production partners,” she said.
The two-time 30 Under 30 winner has worked at ABC for nearly 10 years, moving swiftly between roles as she works on wide-reaching campaigns. McGeown’s team launched the then-unknown kids’ show Bluey six years ago.
Enter B&T’s 30 Under 30 Awards!
Amay Jain is the digital brand manager at Goodman Fielder. Jain’s team recently launched “The Helga’s Club Classic” inspired by Charli XCX’s latest album, brat.
Bread brand Helga’s Bakehouse teamed up with a Sydney-based sandwich eatery, ‘It’s Recess’, to feed local brats with a custom sandwich via Connecting Plots and a.glo.
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Josh Pickstone picked up a B&T’s 30 Under 30 Awards earlier this year, recognised for taking the “Tonight I’ll Be Eating” campaign global and leading the strategy for the iconic Kim Kardashian and Sharon Strzelecki campaign.
He was recently promoted from brand strategy lead ANZ at Uber and Uber Eats to APAC brand strategy lead at Uber. In the last two years, Pickstone has been promoted three times, a testament to his creative approach to creating exciting campaigns.
In August 2024, Uber’s advertising business surpassed the US$1 billion annual revenue run rate two quarters ahead of schedule.
Uber teamed up with Special and martial arts icon Louis Koo for its latest campaign in October 2024, spotlighting the challenges of traditional street hailing and showcasing the ease of using Uber Taxi.
“Reflecting on the last 7 years at Uber, it’s been an absolutely incredible journey and I’m beyond proud to have worked on some industry-leading campaigns over the years with incredibly talented colleagues. The constant opportunities and challenges that are thrown my way has made my career without a dull moment. I can’t wait to do more brilliant work and the next chapter ahead,” said Pickstone.
Enter B&T’s 30 Under 30 Awards!
