B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Spotlight on Sponsors
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Singapore Government Releases Completely Bonkers (But Ridiculously Catchy) Vaccine PSA
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Singapore Government Releases Completely Bonkers (But Ridiculously Catchy) Vaccine PSA
Media

Singapore Government Releases Completely Bonkers (But Ridiculously Catchy) Vaccine PSA

Staff Writers
Published on: 4th May 2021 at 11:22 AM
Staff Writers
Share
3 Min Read
SHARE

Governments around the world are currently rolling out significant marketing campaigns encouraging citizens to get vaccinated against the COVID-19 pandemic.

But with a constant stream of information and misinformation about the potential side effects of various vaccines, new variant strains and questions around the overall effectiveness of the jab – getting the public vaccinated is no easy feat.

The Australian government has called upon Deputy Chief Medical Officer Dr Nick Coatsworth to front an ad campaign helping prepare the public for the vaccine.

So far, the Aussie ads have been very to the point and underline the safety of the various jabs. See below for example.

https://www.youtube.com/watch?v=QAVfYIwyZRc

Over in Singapore, meanwhile, the government has decided to take a (very) different approach.

Around 20 per cent of the population has now been vaccinated, however – much like in Australia – many are now choosing to wait before they get the jab.

To address the complacency, the Singaporean government has released ‘Get your shot, Steady Pom Pi Pi’ – a two-minute music video that can only be described as completely bonkers.

Fronting the campaign is comedian Gurmit Singh, who reminds viewers “low cases isn’t no cases” and that “the vaccine is not anyhow whack”.

He then goes to the chorus: “Singapore, don’t wait and see. Better get your shot Steady Pom Pi Pi [stay calm]”.

You can see it here.

As could be expected, the ad has created a stir online with viewers confused and delighted by the utter absurdity of the whole thing.

“I should have gotten my vaccine before watching this video – because this is viral 😎,” commented one user on YouTube.

“WHY DOES THIS SLAP SO HARD,” said another.

It turns out Singapore isn’t the only country to release a slightly more colourful vaccination ad in recent days.

Over the ditch, the New Zealand government has just released a new campaign celebrating the ‘door to freedom’ that the vaccine can bring.

You can see it here.

Ka kite, COVID – we’re getting immunity pic.twitter.com/xqHLARSJCg

— Unite against COVID-19 (@covid19nz) May 2, 2021

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?