Governments around the world are currently rolling out significant marketing campaigns encouraging citizens to get vaccinated against the COVID-19 pandemic.
But with a constant stream of information and misinformation about the potential side effects of various vaccines, new variant strains and questions around the overall effectiveness of the jab – getting the public vaccinated is no easy feat.
The Australian government has called upon Deputy Chief Medical Officer Dr Nick Coatsworth to front an ad campaign helping prepare the public for the vaccine.
So far, the Aussie ads have been very to the point and underline the safety of the various jabs. See below for example.
Over in Singapore, meanwhile, the government has decided to take a (very) different approach.
Around 20 per cent of the population has now been vaccinated, however – much like in Australia – many are now choosing to wait before they get the jab.
To address the complacency, the Singaporean government has released ‘Get your shot, Steady Pom Pi Pi’ – a two-minute music video that can only be described as completely bonkers.
Fronting the campaign is comedian Gurmit Singh, who reminds viewers “low cases isn’t no cases” and that “the vaccine is not anyhow whack”.
He then goes to the chorus: “Singapore, don’t wait and see. Better get your shot Steady Pom Pi Pi [stay calm]”.
You can see it here.
As could be expected, the ad has created a stir online with viewers confused and delighted by the utter absurdity of the whole thing.
“I should have gotten my vaccine before watching this video – because this is viral 😎,” commented one user on YouTube.
“WHY DOES THIS SLAP SO HARD,” said another.
It turns out Singapore isn’t the only country to release a slightly more colourful vaccination ad in recent days.
Over the ditch, the New Zealand government has just released a new campaign celebrating the ‘door to freedom’ that the vaccine can bring.
You can see it here.
Ka kite, COVID – we’re getting immunity pic.twitter.com/xqHLARSJCg
— Unite against COVID-19 (@covid19nz) May 2, 2021