Independent media agency Media33 has been appointed to lead end-to-end media services for 4WD accessories brands STEDI and Runva following an RFP process.
The appointment will see Media33 manage media strategy, planning, buying, optimisation and reporting across both brands, spanning digital performance, social, search, programmatic, video, screens, radio and out-of-home activity.
The partnership is focused on supporting the next stage of growth for both brands through a more diversified media approach that expands beyond traditional lower-funnel activity and into broader audience and brand-building channels.
Joshua Sargentson, head of marketing and media at Genuine Parts Company, said Media33’s strategic thinking and integrated capability aligned strongly with the future direction of both brands.
“Media33 demonstrated a clear understanding of both the brands and the growth opportunity across our markets. Their ability to connect long-term brand development with measurable ecommerce outcomes gave us confidence they were the right partner for the next stage of growth.”
“Since partnering together, STEDI’s is already delivering double digit growth, with Media33’s team strongly aligned with us on balancing brand messaging with sales performance.”
Mick Bradley, general manager of Media33, said the opportunity represented a strong strategic fit for the agency.
“STEDI and Runva have built highly engaged customer communities and a very clear brand identity within the 4WD category. Our role is to help scale that momentum through smarter media integration, creative channel expansion and continued audience growth.”
Media33 managing director, Jenna Lambert added the appointment reflected the agency’s continued evolution within the ecommerce and consumer brand space.
“Both brands already have strong market presence and customer engagement,” she said.
“We see significant opportunity to further strengthen reach, efficiency and long-term growth through a more integrated media approach.”
