Ryvalmedia Sydney has been appointed to lead media strategy, planning and buying for Avant Mutual across core digital channels.
The remit spans paid search, paid social and programmatic.
Avant Mutual is a member-owned doctors organisation, offering a range of products and services to support them in their professional and personal lives. It is Australia’s largest medical indemnity insurer, protecting over half of Australia’s doctors.
The partnership marks a growth milestone for the Sydney team, led by general manager, Bianca Falloon. Avant Mutual joins the Sydney roster of clients including Red Balloon, Adrenaline Experiences, West HQ, Guide Dogs NSW/ACT, Endometriosis Australia, Sensar and Team Medical.
Falloon said: “I’m thrilled to be working with Avant Mutual and supporting a brand that plays such an important role in protecting Australia’s doctors. The alignment was clear from the start, with a shared focus on performance, innovation and growth, and we’re excited to build on the strong momentum already underway.
