Maurice Blackburn Lawyers has appointed independent creative agency Orphan as its new creative partner.
Maurice Blackburn CEO, Jacob Varghese, said the appointment reflects the firm’s commitment to connecting with Australians who need legal support.
“Maurice Blackburn has a long history of standing up for everyday Australians and helping people access justice when it matters most,”
“Orphan demonstrated a strong understanding of our brand and our purpose, and we’re looking forward to working together.” Varghese added.
Maurice Blackburn general manager marketing, Stephen McKeown, said: “Orphan impressed us with their strategic creative credentials. They quickly understood who we are as a firm and the responsibility we carry in advocating for people who have suffered injustice.”
Orphan founder and chief creative officer, Ant Hatton, said: “We’re very proud to be partnering with the team at Maurice Blackburn and to have the opportunity to work on such an iconic Australian brand,”
“From our very first chat, it felt right to us – there was a shared sense of ambition and belief. We can’t wait to get stuck in and work alongside Stephen and the team to create work that genuinely moves the needle for the brand.” Hatton added.
The competitive pitch process was managed by Dan Johns at Tumbleturn Marketing Advisory.
