Sydney-based PR agency InsideOut PR has been appointed by Jackery for its public relations campaign.
Jackery provides portable and sustainable innovations including portable power stations, solar generators and solar panels.
The company was founded in 2012 in California, USA and in 2016, Jackery launched its first outdoor portable power stations and later introduced portable solar panels.
Jackery Australia marketing manager Avis Hung said: “As Jackery continues to expand its presence in Australia, earned media and local storytelling will play an important role in building stronger brand awareness and consumer trust,
“We look forward to working with InsideOut PR to strengthen our media presence across consumer technology, outdoor, home and lifestyle audiences.”
InsideOut PR chief executive officer Nicole Reaney said: “We are looking forward to supporting Jackery’s continued growth in the Australian market. Centred on technology and lifestyle, this aligns strongly with our capability.”
InsideOut PR was established in 2005 and is a partner of global communications group, IPREX, with 110 offices worldwide. It is a full-service agency with capability in media publicity.
