Performance marketing agency Shout has capped off a stellar six-month growth period with a spike in new client wins and the launch of a new social media offering.
The boutique agency, which specialises in search engine optimisation, conversion and social media, has more than doubled its revenue base since April, bringing on a range of corporate and retail clients including infant supplies chain Baby Bunting, men’s shoe retailer Aquila, coconut water brand Cocobella, kitchen appliance manufacturer Sampford IXL Group and disability services and support organisation Independence Australia.
Shout’s work with Baby Bunting includes an SEO and SEM program to boost its organic ranking through extensive keyword research. The team is also helping Aquila grow its online brand with an ecommerce strategy to drive higher in-store shoppers through strategic geo-targeted and local SEO strategies.
Baby Bunting marketing manager, Asha Desai, said: “Shout stood out due to their ability to understand our business and where we wanted to get to and provided a clear path with key actions and timelines to ensure we achieved this.”
Aquila director, James Longo, said: “Shout put together a smart and strategic approach that could deliver quick wins for growth in our business. We are looking forward to a long term partnership.”
Michael Jenkins, director at Shout, said the team has doubled in size in recent months due to the influx of new clients.
“It’s an exciting time for us at the moment. We’ve seen some fantastic growth in the past six months with revenue increasing by 110 per cent, spurred on by an experienced and passionate team. We’re certainly pleased with where we are at, but we are still looking for ways to continue expanding,” he said.
Launch of new social media offering
Shout’s new social media offering ties social media and content to lead generation so that brands can start to see real return on investment from their digital marketing efforts. Eureka Skydeck and Laybyland are the first clients to use Shout’s social media services, and have already seen results with an increase in revenue and conversion rates.
Shout’s social media strategy focuses on lead generation. It offers a lead magnet, such as a whitepaper or cheat sheet, which directs the potential customer to an optimised landing page and collects their email address for future content marketing initiatives and remarketing.
“The process digitally nurtures leads through relevant and frequent communication to the point where they enquire or make an ecommerce purchase and this strategy has resulted in a large lift in conversion rate. When there is a high percentage of buyers in the education stage of the buying cycle, becoming their trusted advisor and facilitating the transition from prospector to buyer can significantly lower the cost per acquisition of new clients,” Jenkins said.
Shout is looking to continue its growth, expanding its capacity to bring on new, longer term client partnerships with the goal to have 100 per cent year-on-year growth next calendar year.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]