Shopper Media Group Launches New Media Planning Tool, Shopper AI

Shopper Media Group Launches New Media Planning Tool, Shopper AI
SHARE
THIS



Shopper Media Group today launched Shopper Ai, a new heat map-based media planning tool that enables a new level of precision targeting and efficiencies for retail out-of-home buys.

It overlays shopping centres nationally to identify the most effective retail out-of-home buy in the Australian marketplace.

Shopper Ai collates multiple data providers, including Australian Bureau of Statistics, Roy Morgan, Transaction Data from APRA, Tourism Research Australia, SEIFA, Australian Government Productivity Commission and the real-time shopper analytics data collected by market-leading technology MIST into one data ecosystem.

With more than 400 categories and multiple sub-categories, Shopper Ai has the capability to place a powerful and unique lens over the shopping journeys of Australian consumers.

Shopper Media Group CEO Ben Walker said: “We have created the most intelligent media planning tool that overlays multiple data sources into a heat map that allows clients to visually view where in Australia, and which shopping centres, will deliver the best buy for their campaign.

“We wanted to be transparent and give buyers and agencies a holistic view of where to weight or where to buy.

“Rather than simply push to our centres, we map the capabilities of all centres to provide the most effective retail mix, as we recognise that a multi-channel approach will realistically deliver greater efficiencies,” he explains.

“Shopper Ai offers an incredible depth of data, with more than 400 consumer-spend potentials and heat mapping of real-time results through our pairing with MIST and our SmartLite network.

“We can, in real time, view consumers in our centres and identify the best times to deliver targeted content to those consumers,” added Walker.

Since launching in 2015, Shopper Media Group has focused on expanding reach in grocery-centric hubs.

Its network of high-tech SmartLite digital panels now spans over 250 shopping centres, reaching more than 6.2 million Australians per fortnight.

National sales director Grant Kirkby said: “Our partner agencies and clients will also have the ability to ingest their own data sets, and when overlayed with our data ecosystem, we can visually show them the best audience-led solutions for their campaign.

“Not only does Shopper Ai identify the best retail mix, it identifies the shopping centres that will benefit from higher weighting due to the volumes of audience using those specific centres in each market,” added Kirkby.

“Shopper Media Group’s vision is to create, innovate and provide service leadership within the retail Out-of-Home industry.

“With more than 250 shopping centres in our portfolio, we can deliver on personalisation at scale, and with our Ai market-leading technology we can reach different communities at different times.

“Shopper Ai means we will lead the industry in delivering data-first efficiencies for creative campaigns,” said Walker.

The introduction of Shopper Ai continues to build on Shopper Media Group’s capabilities to meet tomorrow’s challenges and contribute beyond its business to the industry.

Please login with linkedin to comment

AI Shopper Media Group

Latest News

I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]