Seven Overtakes Nine, Wins Highest Revenue Share For September

Seven Overtakes Nine, Wins Highest Revenue Share For September
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Despite a tumultuous few months, Seven West Media ended the month of September on a high with 41.9 per cent of revenue across the board.

It earned itself the biggest share of advertising market dollars despite the fact Nine had the most viewers of the month.

Data provided by ThinkTV found Seven came out on top with 41.9 per cent of commercial free-to-air ad revenue, with Nine hot in its heels with 38.4 per cent. Ten came in third with just 19.7 per cent, despite the phenomenal success of its newest reality show The Masked Singer, which consistently racks up over one million views.

In August, Nine secured 43 per cent revenue share, Seven had 35.9 per cent and Ten earned 21.1 per cent.

Last month ThinkTV revealed total TV advertising revenue figures for the six months to June 30, 2019, and the 12 months to June 30, 2019.

The total TV market, which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD), recorded combined revenues of $4.1 billion for the year to June 2019, which was down 4.1 per cent compared to the same period to June 2018.

TV ad revenues hit $4.1B, but down 4.1 per cent YOY in the June half. TV advertising revenues were $1.9 billion, a decrease of 3.6 per cent when compared to the same period ending June 2018.

On Monday, Seven confirmed it had offloaded its ownership of Pacific Magazines to Bauer for a tidy $40 million.

And on Friday, Seven announced it will merge with Prime Media group through a 100 per cent scrip-based Prime scheme of arrangement and sell its Western Australian radio assets (Redwave) to Southern Cross Media for $28 million.

Seven’s upfronts event is being held in Sydney later this week, and so far, Warburton has been tight-lipped on the rest of his plans for Seven in 2020.

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