Seven Studios today announced a partnership with leading Australian e-retailer OZSALE to launch a range of official Home and Away merchandise, inspired by the iconic Australian drama series.
OZSALE, part of The Mysale Group will be the official merchandise and e-commerce partner for Home and Away offering an exclusive range of consumer products launching first in Australia, followed by the UK & Ireland in November the new range of Home and Away branded merchandise will include apparel and accessories inspired by the iconography of the brand, slogans, lyrics, key themes and characters of the iconic Aussie show. Product will be available at the official site www.homeandawaystore.com.au, via Mysale sites and on location at selected outlets at Sydney’s Palm Beach.
In addition, Seven Studios and OZSALE will also launch a new aspirational beach lifestyle brand – SUMMER BAY – targeting fun, fashion-forward twenty-somethings capturing the essence of the iconic Aussie Summer. SUMMER BAY is inspired by the sun, sand and surf of the Aussie beach lifestyle. OZSALE has plans to launch the range globally in November at www.summerbay.com and via Mysale sites.
“We are delighted to be the retail and manufacturing partner for Home and Away,” says OZSALE CEO, Carl Jackson. “This partnership is an exciting opportunity for both parties. We are not just offering platform management, but distribution and product development as well. There’s something quite nice about us all being from the beaches too. I think Seven Studios really liked the idea of having a Northern Beaches-born company working on the merchandise for their Northern Beaches-based show. It just makes sense.”
Kate Green, Seven Studios licensing manager said, “OZSALE’s outstanding ecommerce capabilities, design and manufacturing networks alongside existing and expanding footprint in key Home and Away territories – Australia, New Zealand, United Kingdom and Ireland, made the Mysale Group the perfect partner to engage Home and Away’s strong TV, digital and social audiences globally with this exciting range of merchandise and brand extensions.”
An iconic part of Aussie culture for decades, Home and Away is the most watched serial drama for millions of Australians. International audiences in more than 60 countries are also captivated by the Australian beach lifestyle and the unmissable drama. Home and Away currently airs twice daily on Channel 5 in the UK, RTE in Ireland and on TVNZ in New Zealand.