Seven Expands Discovery Partnership, Axes 7Food

Seven Expands Discovery Partnership, Axes 7Food
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Seven West Media has expanded its partnership with Discovery, moving its Food Network content to 7flix, while its true crime content joins 7TWO.

The new deal follows Seven’s recent talks with Prime Media in an effort to save its acquisition of the regional TV broadcaster after Bruce Gordon said last week he would not back the deal.

This extended partnership will see Discovery’s content featuring in dedicated, branded programming blocks on 7flix and 7TWO, as well as a part of 7plus, Seven’s BVOD service.

Commenting on the expanded partnership, Brook Hall, Seven’s director of content scheduling, said: “We’re thrilled to be stepping up our partnership with Discovery, to showcase their unmatched Food Network and premium true crime content across 7flix, 7TWO and 7plus.

“Discovery’s content will continue to be a key component of our multichannel strategy in 2020. Both 7flix and 7TWO will feature premium Discovery content, strengthening their positions in the market.

“7plus will also benefit from our expanded partnership with Discovery, with Food Network and premium true crime content perfect for BVOD audiences.”

Food Network content migrating to 7flix includes Restaurant Impossible, Buddy vs Duff, The Great Food Truck Race, Crazy Cakes and Spring Baking Championship.

True crime content from Discovery joining 7TWO includes Who Killed Jane Doe?, Beauty Queen Murders, Momsters: When Moms Go Bad and Deadly Intent: Murder Among Friends.

Discovery director of lifestyle content & channels Jeanneane Mckay said: “We’re delighted to build on our partnership with Seven, extending the reach of our popular Food Network and true crime content. There is a huge appetite for this content worldwide among female audiences, and their addition to the line-up for 7flix and 7TWO strengthens their positions among this key demographic.”

 

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