Mattress and pillow manufacturer Tempur has announced it is teaming up with tennis ace Serena Williams to launch its new global campaign.
The ‘Tempur. This Sleep Is Power’ will demonstrate how the unique power of the brand’s products have fuelled Williams’ success on the tennis court over the past 10 years and will continue to support her into motherhood.
The campaign will be supported by record levels of advertising throughout the high-demand summer selling season.
Tempur’s collaboration with Williams is part of an integrated marketing campaign that features the tennis great training on-court showcasing her powerful 193 kph serve and the superior pressure point relief she enjoys by powering up on her Tempur at night.
David Montgomery, president of Tempur Sealy International, said: “Through our new ‘Power’ campaign, which will debut in Australia towards the end May, and will air around the world, consumers are able to see firsthand how current owners like Serena Williams can sleep deeply because of the conforming and pressure relieving properties of the Tempur material, allowing them to find their personal power to tackle the demands of the day.
“As a long-time Tempur owner and someone who lives our brand promise daily, I am proud that Serena is telling her story as a natural global brand ambassador.”
The campaign is the brand’s first global one, with a significant increase in media spend as power behind it. Television will run in six major markets including Australia, UK, France, Germany, USA, and Canada.
Additionally, Tempur plans to activate the campaign digitally in approximately two thirds of the 96 markets in which it sells its products.
If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]
A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views. The study found that 63 […]
ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]
Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]