Serena Williams Highlights The Power Of Tempur In New Global Campaign

null

Mattress and pillow manufacturer Tempur has announced it is teaming up with tennis ace Serena Williams to launch its new global campaign.

The ‘Tempur. This Sleep Is Power’ will demonstrate how the unique power of the brand’s products have fuelled Williams’ success on the tennis court over the past 10 years and will continue to support her into motherhood.

The campaign will be supported by record levels of advertising throughout the high-demand summer selling season.

Tempur’s collaboration with Williams is part of an integrated marketing campaign that features the tennis great training on-court showcasing her powerful 193 kph serve and the superior pressure point relief she enjoys by powering up on her Tempur at night.

David Montgomery, president of Tempur Sealy International, said: “Through our new ‘Power’ campaign, which will debut in Australia towards the end May, and will air around the world, consumers are able to see firsthand how current owners like Serena Williams can sleep deeply because of the conforming and pressure relieving properties of the Tempur material, allowing them to find their personal power to tackle the demands of the day.

“As a long-time Tempur owner and someone who lives our brand promise daily, I am proud that Serena is telling her story as a natural global brand ambassador.”

The campaign is the brand’s first global one, with a significant increase in media spend as power behind it. Television will run in six major markets including Australia, UK, France, Germany, USA, and Canada.

Additionally, Tempur plans to activate the campaign digitally in approximately two thirds of the 96 markets in which it sells its products.




Please login with linkedin to comment

barth wahlen lean in collection

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]