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Reading: Sense Celebrates 10 Years With A Rebrand, New Staff & Office Move
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B&T > Marketing > Sense Celebrates 10 Years With A Rebrand, New Staff & Office Move
Marketing

Sense Celebrates 10 Years With A Rebrand, New Staff & Office Move

Samantha J Dybac
Published on: 13th July 2017 at 9:03 AM
Samantha J Dybac
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2 Min Read
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Australian independent events agency Sense is celebrating 10 years in business with the announcement of a senior hire and a move to significantly larger offices.

The agency, which counts Google and Sony Interactive Entertainment as clients, has also marked the event by launching a new brand identity and website.

Led by co-founders Mark Bennedick and Anthony Halprin (pictured above), the past year has seen the Sense staff count double, requiring a significantly larger office and a restructure of management.

Emma Vargas, formerly of Jack Morton, has joined the team as head of production, while the new base is located in Darlinghurst, just east of the Sydney CBD.

Emma Vargas
Emma Vargas

At the same time, the company’s 10th anniversary has provided an opportunity to hit the refresh button on its brand identity and a new website that strongly reflects who it is. The new logo leans on the idea of the five senses with the audience experience at the centre of everything it does.

“Over the last 10 years, we have grown Sense organically,” Bennedick said.

“In 2007, we were driven to start a business knowing events could be more purposeful to brands and play a major part in influencing behaviours.

“Retaining global powerhouses like Google and Sony Interactive Entertainment is testament to the great work the team has done.”

Halprin said it is a very exciting time for Sense and the industry as a whole.

“Technology in the event space is evolving rapidly with advancements in AI, augmented reality, and virtual reality,” he said.

“It has opened the doors for us to deliver more targeted brand stories within highly immersive environments”

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By Samantha J Dybac
I have built a reputation for excellence in public relations, strategic brand management and event production over the past 18 years. I am the Founder & MD of The PR Hub (formerly Sammway). We deliver PR & strategic communications for thought leaders, industry experts, disruptors and high growth brands. We represent award winning CEOs, tech entrepreneurs, business leaders and disruptive brands. As leaders in their field they are regularly called on for speaking engagements and expert media commentary. The PR Hub is an agency without clichés. We know and love communications, public relations, marketing and media, and we are passionate about the work we do for our clients. Our number one priority is always to create and execute great communication strategies that promote accelerated business growth for our clients. Clients include former NSW Opposition leader and government relations adviser, Kerry Chikarovski, Adopt Change with Deborra-lee Furness, Taryn Williams CEO TheRight.Fit & WINK Models and publisher of Crikey, SmartCompany and Startup Smart, Private Media. I personally have enjoyed representing Australia at global events including, United Nations, International Women’s Entrepreneurship Day and the G20 Young Entrepreneurs’ Alliance (G20YEA) summit, Moscow, Russia. Recently I was also selected to speak at an event in Singapore, addressing industry professionals on the importance of PR and media campaigns. At The PR Hub, our team is a group of marketing, communications and creative professionals with decades of experience, contrasting skills and a cohesive work ethic. We work with clients that want an agile communications and PR agency willing to tackle problems of all sizes head on with fresh ideas backed by solid research. Want to find out more? I’d love to talk about your business and how we can help. Drop us a line. [email protected]

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