Sendle Recruits Airbnb Marketer To Be Its New CMO
Australian parcel delivery service Sendle has recruited Eva Ross as its new chief marketing officer.
Ross (pictured above, left) joins Sendle following six years at Airbnb, having most recently headed up its Asia-Pacific marketing operations and strategy.
In her role as CMO, Ross will guide Sendle as it enters hyper-growth, ensuring that its core values unwaveringly reflect in its offerings.
Ross replaces Sendle co-founder Craig Davis (pictured above, right), who will remain a close adviser and evangelist of the business as Ross takes the marketing reins.
Davis will now apply the same purpose and values that have shaped Sendle to help the wider start-up and business community by advising business leaders, founders and entrepreneurs, and teaching a leadership program developed at Google.
James Chin Moody, CEO and co-founder of Sendle, said: “Craig and I co-founded the business three short years ago with a big idea.
“He remains a key part of our team and we support his decision to build a stronger, healthier business community for Australia as a whole.
“Eva’s entrepreneurial spirit, expertise in navigating start-ups through fast growth periods and her deep knowledge of domestic and international markets will be invaluable as we continue to expand Sendle in Australia and overseas.”
Davis said: “It fills me with great pride that talented people like Eva want to join and make an impact above and beyond what we’ve built.
“With her creativity, experience and passion for the start-up community, I am confident Eva will be instrumental in taking Sendle to new heights.”
Commenting on her appointment, Ross said: “Sendle’s unique business model has brought integrity and humanity to the parcel industry. Its fast expansion in Australia is proof that it gets what small business owners need to thrive.
“Growing a community of micro-entrepreneurs at Airbnb equipped me with an understanding of the challenges small businesses face and the support they need to carry out industry changing work.
“Seeing what Craig and the team have achieved in three short years made my decision to join Sendle a very easy one.
“We are about to enter a period of unprecedented growth and I can’t wait to champion small business – a community that bustles with creativity and where the best ideas win.”
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